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Research Jun 2026
... Gartner client? AI and quantum computing pose threats of immense and irreversible data loss for every organization. To combat these threats, cybersecurity leaders must explore the data security technologies included within this Hype Cycle to determine how they can minimize the risk of permanent data loss ...

Analyst(s):   Andrew Bales
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Premium Research May 2026
... products. This research outlines the top use cases for synthetic data in marketing, the primary challenges and the steps CMOs should take now. Insights at a Glance What Is Synthetic Data? Benefits of Synthetic Data for Marketing Use Cases and Risks for Synthetic Data in Marketing Gartner Recommended Reading ...

Analyst(s):   Lizzy Foo Kune
Research May 2026
... Already a Gartner client? CEOs report low trust in GC’s ability to drive change within the organization. To elevate their voice in strategic discussions, GC must drive proactive discussions that advance the CEO’s top priorities and demonstrate their impact in achieving critical outcomes for the business. ...

Analyst(s):   Rithika Lanka
Research Jun 2026
... rapid, business-critical revenue gains. What You Need to Know Findings: Top-Line Results Contributors Gartner Recommended Reading Notes Gartner Insights Abstract ...

Analyst(s):   Pankaj Verma
Premium Research Jul 2026
... is transforming backup and data protection operations, but benefits vary by use case. This research identifies the top 14 AI use cases for backup and data protection. Heads of I&O must use this assessment to identify the most feasible and valuable use cases for their organization. Overview How to Use ...

Analyst(s):   Michael Hoeck   |   Sankalp Rastogi
Research Jul 2026
... Access Insights Already a Gartner client? Ongoing market volatility has sharply reduced how long top companies maintain market leadership. From 2010 through 2020, this window shrank from six to three years. Executive leaders can leverage Gartner’s insights and recommendations to chart their course of ...

Analyst(s):   Janelle Hill   |   Vishnu Kumar   |   Maddie Otter   |   Himanshi Sharma
Premium Research May 2026
... AI is significantly changing enterprise network operations, but its benefits vary by use case. This analysis identifies the top 11 networking use cases for AI and agentic AI. Heads of I&O can use this assessment to identify the most feasible and valuable use cases for their enterprise. Overview How to ...

Analyst(s):   Andrew Lerner   |   Karen Brown
Research Jul 2026
... moderately in 2Q26 year-over-year, impacted by higher memory costs. Lower business demand and cautious consumer spending, along with rising average prices, contributed to the decline. The market also witnessed a shift toward higher-priced, AI-enabled PCs. What You Need to Know Findings: Top-Line Results ...

Analyst(s):   Divyanshu Singh   |   Rounak Bhattacharyya   |   Namrata Banerjee   |   Rishi Padhi
Research October 29 2026
... marketing function is ever-evolving to capitalize on dynamic market conditions and buyer behavioral shifts, and is often defined differently across technology and service providers. Discover the pivotal role of product marketers and gain insights into: The top three critical areas of focus for product marketing ...
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