... Product marketers support teams accountable for maximizing revenue potential, yet a lack of direct revenue responsibility creates a measurement challenge. This research outlines how product marketing leaders can show impact by using a combination of strategic, operational and tactical metrics. Overvi ...
Analyst(s): Rahim Kaba
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Learn about the best practices used by heads of I&O to retain the critical talent needed to support business objectives. Make your I&O function an attractive place to work by opening doors to versatile skills development and cross-enterprise advancement opportunities. Overview Conclusion Gartner Resear ...
Analyst(s): Infrastructure and Operations Research Team
... Access Research Already a Gartner client? Many IT organizations prefer the traditional build-or-buy options for their applications, but the new approach is multidimensional, using purchased, built and integrated tools. To create a modern application strategy, enterprise applications leaders should ado ...
Analyst(s): Denis Torii | Anne Thomas | Akis Sklavounakis | Tad Travis
... Access Research Already a Gartner client? Finance organizations increasingly use self-service reporting tools, but FP&A leaders still struggle to boost adoption rates. This research uses Gartner’s CFO Survey data to identify leading barriers to adoption and how FP&A leaders can overcome them. Overview I ...
... 보안/리스크 관리 리더를 위한 2023 리더십 비전 보안/리스크 관리 리더를 위한 톱3 전략적 우선순위 지금의 기업들은 계속적 고물가, 귀하고 비싼 인재, 러시아의 우크라이나 침공으로 인한 글로벌 공급망 장애, 코로나19 봉쇄, 에너지 부족 등으로 인해 발생한 불확실성에 직면하고 있습니다. 이러한 삼중고는 2023년 전세계 비즈니스와 사이버보안/위협 환경에 직접적인 영향을 미치고 있습니다. 가트너는 당신의 시간과 에너지의 우선순위화를 지원하기 위해, 데이터 지향 리서치를 기반으로 어디에 초점을 맞추어야 하는 지에 대한 최고 수준의 가이 ...
... CIOs can use this interactive tool to identify executive leaders’ biggest concerns about generative AI (GenAI), like privacy issues or risk of misuse. Anticipate implementation challenges by understanding the views of peer leaders by industry, region or role. Data Insights Directions for Use About This ...
... Presenting risk in context with the past, present and future gives the board a holistic view of how threats change, your mitigation capability and what to expect next. To visualize these in your dashboard, tap into previous risk assessments, get line employees’ input and leverage internal stakeholders ...
... Presenting risk in context with the past, present and future gives the board a holistic view of how threats change, your mitigation capability and what to expect next. To visualize these in your dashboard, tap into previous risk assessments, get line employees’ input and leverage internal stakeholders ...
... Executive Survey shows CSPs prioritizing technologies such as cloud, AI/ML, security and integration technologies. As CSPs focus on platforms, intelligence and automation, CIOs must involve business and operations leaders to affect operating model changes. Overview Gartner Recommended Reading Gartner Insights ...