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Premium Research Feb 2025
... Introduction Market Trend Gartner Recommended Reading Note 1: Private 5G Networks Note 2: Neutral Host Network Note 3: Top Strategic Business Initiatives in Manufacturing Companies Note 4: Connectivity Technology Alternatives in Smart Manufacturing Use Cases Note 5: Incumbent Wireless Use Cases in Manufacturing ...

Analyst(s):   Gaspar Valdivia   |   Pablo Arriandiaga
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Announcement June 10 2026
... Finds 84% of Companies Are Stuck in a “Brand Doom Loop” DENVER, Colo., JUNE 10, 2026 Analysts Explore How Brand Measurement Can Help CMOs Prove Brand’s Impact on Enterprise Growth during Gartner Marketing Symposium/Xpo in Denver Eighty-four percent of companies are stuck in a “brand doom loop” that prevents ...
Announcement August 06 2026
... Platforms by 2028 STAMFORD, Conn., AUGUST 6, 2026 CMOs Must Prioritize Strategically Critical Platforms and Strengthen Independent Measurement By 2028, more than 70% of global ad spend and 80% of U.S. ad spend will flow through self-serve advertising platforms in which AI materially influences media buying ...
Premium Research Sep 2025
... The current supply of agentic AI models, platforms and products far exceeds demand. Though we see early signals of market correction and consolidation, product leaders should recognize this as a regular part of the product life cycle — not a sign of inevitable economic crisis. Overview Analysis Gartner ...

Analyst(s):   David Yockelson   |   Will Sommer   |   Mark McDonald   |   Barbara Sibley
Premium Research Jun 2025
... content creation is a critical component to succeed in the AI race. Leading startups using GenAI for text generation are developing four key capabilities: general narrative, specialized narrative, narrative platform and code generation. Product leaders must determine if, when and how to develop or integrate ...

Analyst(s):   Ray Valdes   |   Anthony Bradley   |   Danielle Casey   |   Radu Miclaus
Premium Research Jun 2025
... value remains elusive. Product leaders who set realistic expectations for the technology’s use and show value that is worth the risk will take the lead in the AI race. Overview Strategic Planning Assumption Analysis The Impact Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jim Hare   |   George Brocklehurst   |   John Lovelock   |   Chrissy Healey
Premium Research Jul 2025
... agentic AI to move beyond user productivity, setting new standards for teamwork and workflow through smarter human-agent interactions. Product leaders must act immediately to develop product/service roadmaps and partnerships to succeed with this transformative opportunity. Overview Analysis Gartner Recommended ...

Analyst(s):   Aakanksha Bansal   |   Anushree Verma   |   Danielle Casey   |   Alfredo Ramirez IV
Premium Research Jul 2024
... Chief information security officers and their teams can use these slides from a peer-shared presentation to understand how an organization can incorporate data loss prevention into the insider risk program. Overview Gartner Research ...

Analyst(s):   CISO Coalition Research Team
Premium Research Dec 2025
... Gartner First Takes Fresh insights on emerging trends With the launch of Workspace Studio, Google is asserting its strength in the AI leadership race, aiming to close the “automation gap” by empowering knowledge workers to build enterprise automation through natural language prompting. While this no- ...

Analyst(s):   Avivah Litan   |   Max Goss   |   Nikos Drakos   |   Joe Mariano   |   Sarah Davies   |   Simone Cleminson
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