... what they need and how they behave. Our data highlights key buying behavior trends tech providers should watch out for to effectively navigate change in the marketing industry. From top business challenges and technology investments, to product expectations and regret drivers, use these buyer insights to ...
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... Complex, modern technology environments have expanded our understanding of interconnected attack surfaces. Product leaders must broaden their view of rapidly expanding attack surfaces and incorporate emerging technologies into their roadmaps to combat evolving cyberthreats and remain competitive. More ...
Analyst(s): Luis Castillo | Elizabeth Kim | Isy Bangurah | Esha Bhatia | Walker Black | David Senf
... new pricing models, the prospect of automating their relationships and interactions with brands grows more enticing. Consumers will trade screentime on channels such as social media, mobile apps and search, for experiences that offer more connection and feelings of community with other humans. At the ...
Analyst(s): Emily Weiss | Kassi Socha | Emma Mathison | Kate Muhl | Nicole Greene | Brad Jashinsky
... Identifies Top Five Consumer Trends for Marketing Leaders in 2020 Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020 Too late to shop green, rise of the rewatch, socialism shift, morphing money and algorithm hacking are the top five consumer trends that will have ...
... than relying on periodic transformation initiatives, organizations must embed continuous redesign into how they operate every day. “Due to AI, the pace of organizational change is increasingly misaligned with the speed at which work is changing,” said Caroline Hewings, Sr. Director Analyst in the Gartner ...
... Gartner First Takes Fresh insights on emerging trends CPOs must treat energy infrastructure and supplier origin as strategic sourcing risks in light of the White House executive order 14420 on bulk-power system security. They should expand supply risk management to include power, grid, and geopolitical ...
Analyst(s): Cheryl Van Dyke | Mark Jaggers | Will Sommer | Vikas Bhardwaj | Katarzyna Fonteyn
... Gartner First Takes Fresh insights on emerging trends Sales leaders should not revise technology roadmaps around Claudeforce. Its 37 prebuilt sales skills package largely existing Salesforce-Claude capabilities into a jointly managed experience intended to accelerate onboarding and adoption. Treat pilot ...
Analyst(s): Steve Rietberg | Christopher Gamble | Dan Gottlieb | Paul Vignati | Adnan Zijadic | Wendy Butler-Mafuz
... First Takes Fresh insights on emerging trends CIOs should treat claims that Astra has achieved artificial general intelligence as hype grounded in real progress. Focus on the capabilities behind the claims, including autonomous reasoning, causal world models and effective action in executable environments ...
Analyst(s): Shiva Varma | Pieter den Hamer | Philip Walsh | Frank Buytendijk
... Gartner First Takes Fresh insights on emerging trends Heads of I&O should seriously evaluate Proxmox as a potential alternative in the server virtualization platform market, as 24/7 enterprise support and North American expansion address key adoption barriers. Assess if Proxmox’s support maturity meets ...
Analyst(s): Fintan Quinn | Tony Harvey | Vishesh Divya