... Gartner First Takes Fresh insights on emerging trends CMOs can no longer treat answer engine visibility as a passive answer engine. The launch of Profound Ads signals a shift toward active media execution, spurring CMOs to evaluate AI orchestration tools, govern first-party context and validate revenue ...
Analyst(s): Isoke Mitchell | Serena Philip
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Gartner First Takes Fresh insights on emerging trends CMOs mustacton Salesforce’s recent announcement to acquire Braze. The acquisition shifts the martech battleground from customer profile storage to AI-powered activation engines. This new combined portfolio will have multiple personalization approaches ...
Analyst(s): Suzanne Schwartz | Audrey Brosnan | Benjamin Bloom | Matt Moorut | Tia Zervas
... Fresh insights on emerging trends Heads of I&O and CISOs should treat the Binance breach as evidence that a single compromised endpoint can create enterprise-scale consequences. I&O and security teams must collaborate to reduce blast radius through isolated privileged environments, defense-in-depth controls ...
Analyst(s): Todd Larivee | Charlie Winckless | Deepak Seth | Robin Milton-Schonemann
... Gartner First Takes Fresh insights on emerging trends CIOs should view China’s AI market correction as a valuation reset, not proof that enterprise AI is failing. Continue funding AI with validated business value but prepare for cheaper infrastructure, supplier consolidation and higher vendor risk through ...
Analyst(s): Vikas Bhardwaj | DD Mishra | Ryan McKinney
... Gartner First Takes Fresh insights on emerging trends Chief supply chain officers should be aware that the Black Sea is increasingly serving as a testing ground for escalating military action in Europe, threatening shared infrastructure. Organizations should expand risk management beyond suppliers to ...
... Gartner First Takes Fresh insights on emerging trends CIOs and software engineering leaders should use internal developer platforms to control distribution and updates of components with access to source code following Cursor’s Claude Code marketplace breach. Although Cursor says Anthropic did not create ...
Analyst(s): Tigran Egiazarov | Dionisio Zumerle | Deacon D.K Wan
... Gartner First Takes Fresh insights on emerging trends AI leaders should test Google Genie 4 for AI-generated simulation infrastructure that supports AI agent evaluation, robotics development, digital twins and enterprise simulation. World models such as Genie 4 introduce simulations that will become ...
Analyst(s): Hoe Seng Ooi | Jaiguru Thevar | J.P. Thompson
... Gartner First Takes Fresh insights on emerging trends Product leaders should assess how Marvell’s acquisition of Lumentum will create a full-stack connectivity portfolio with complementary electrical and optical technologies. The deal could help secure access to a constrained supply chain that’s becoming ...
Analyst(s): Gaurav Gupta | Guy Robertson | Andrew Lerner | Naresh Singh
... Gartner First Takes Fresh insights on emerging trends Heads of IT procurement must assess their commitment strategy as Anthropic’s S-1 signals a likely shift to incentivize longer-term contracts and lock-in. Preserve flexibility, negotiate protections and require sign-off on shorter-term or consumption deals ...
Analyst(s): Rajib Gupta | Melanie Alexander | Ray Valdes | Mike Tucciarone | Adam Woodyer | Arun Chandrasekaran | Zach Nagle | Bill Ryan | Jo Liversidge