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Premium Research Jun 2025
... As consumers reduce their use of social media, CMOs face new challenges in adapting their social marketing strategies. Use Gartner’s social marketing benchmarks to learn how top-performing brands optimize their strategies across social platforms. Introduction Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Claudia Ratterman   |   Karen Lee
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Premium Research Jul 2025
... Tech GMs must prepare teams to drive growth amid macroeconomic uncertainty, changing talent demand and supply, and rapidly emerging technologies. Use this research to build high-performing, innovative and resilient teams and become a destination for top technology talent. Action Name Gartner Research ...

Analyst(s):   Tech General Manager Research Team
eBook May 16 2025
... 2025 Technology Adoption Roadmap for Security and Risk Management Benchmark your plans and measure against key trends. The Gartner 2025 Technology Adoption Roadmap for Security and Risk Management maps out 44 security-related technologies according to their adoption phase, deployment risk and enterprise ...
Premium Research Jun 2025
... Generative AI technologies are a critical component of the AI race, enhancing and transforming products and business operations. Product leaders must understand the development and business impact of GenAI technologies and when to incorporate them into products to remain competitive and deliver increased ...

Analyst(s):   Jim Hare   |   Danielle Casey   |   Anushree Verma   |   Tuong Nguyen   |   Eric Goodness   |   Vibha Chitkara   |   Menglin Cao   |   Nick Ingelbrecht   |   Anthony Bradley
Research Nov 2025
... Access Insights Already a Gartner client? Cybersecurity leaders must regularly assess their overall vulnerabilities and threat exposure as a key input to security architecture and operations planning. This research helps security teams evaluate exposure assessment platform vendors. Strategic Planning ...

Analyst(s):   Dhivya Poole   |   Mitchell Schneider   |   Jonathan Nunez
Research May 2025
... Intelligent physical systems need to interact with a dynamic physical world with greater accuracy and safety to execute complex tasks. Product leaders must rethink current artificial intelligence approaches to accelerate the emergence and adoption of physical AI. Overview Strategic Planning Assumption ...

Analyst(s):   Himanshu Kumar Ojha
Premium Research Jan 2025
... Vector databases have gained popularity due to their ability to effectively store and retrieve data for large language models. Product leaders must focus on key factors, such as database integration, latency and pricing, to choose the vector databases that are best for their use cases. Overview Strategic ...

Analyst(s):   Akhil Singh
Premium Research Jan 2024
... Emerging technologies disrupt a business model and change it by 60% or more. Product leaders need to change both their own and the buyer’s business model to manage this effectively. Product leaders should use the new frameworks to analyze and optimize how their business models are impacted. Overview A ...

Analyst(s):   Nasir Sheikh
Premium Research Nov 2024
... Exposure assessment platforms and adversarial exposure validation represent threat exposure management’s evolution in exposure assessment, exposure validation and guided responses. Product leaders must determine how their solutions provide EAP and AEV capabilities to address key customer challenges. More Detail ...

Analyst(s):   Luis Castillo
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