... Gartner client? AI is reshaping technology marketing, requiring new skills, mindsets and approaches. Product marketing and demand generation leaders must define an AI vision, build organizational readiness and reinvent how work gets done, or risk diminished market impact against more nimble competitors ...
Analyst(s): Brooke Grimes | Michael Maziarka
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Access Insights Already a Gartner client? As communications service providers strive to improve customer experience and monetization, the potential of agentic AI to impact these business goals is gaining hype. CSP CIOs can use this Hype Cycle to assess key technologies and processes for evolving CX an ...
Analyst(s): Kameron Chao | Pulkit Pandey | Susan Welsh
... Gartner client? Chief product officers struggle to establish solid product strategies amid rapid AI evolution. To win the AI vendor race, product leaders must shift from simple integration to prioritizing profitable, differentiated use cases that anticipate market shifts. Why This Matters Blind Spots What’ ...
Analyst(s): Kristin von Manowski | Brandon Medford
... Access Insights Already a Gartner client? Strategic cost management must be proactive, programmatic and always-on. CIOs must shift from reactive cuts to continuous spend governance — aligning investment with value, controlling consumption, and unlocking capacity for growth. Why This Matters Blind Spots ...
... Access Insights Already a Gartner client? CSP network infrastructures are shifting to AI-native models that deliver data-driven operations and services, real-time intelligence, proactive actions, and automation. CSP CIOs need to prioritize capabilities enabling secure, reliable and efficient service e ...
... organizational skills preparedness, avoid falling into the trap of creating a skills strategy that prioritizes volume and comprehensiveness, and instead invest in the foundational skills that matter most to the business. Insights at a Glance Strategic Planning Assumption Issue Impact Implications Gartner Recommended ...
... environment is driving rapid response and change within organizations. Current risk assessment and audit planning approaches are struggling to keep pace. CAEs must get access to more timely risk information and build flexible audit plans that skew coverage to emerging and strategically vital areas, making these ...
... and risk management. Generic AI use cases, however, will deliver only marginal gains. To achieve transformative impact, CAEs must align AI with core audit workflows, invest in building staff capabilities and rigorously prioritize initiatives that drive measurable return. Why This Matters Blind Spots ...
... Gartner client? R&D can fail to secure AI funding by focusing solely on efficiency use cases. AI presents an opportunity to accelerate the rate of invention and discovery, effectively shifting R&D economics to the front end. Heads of R&D must rebalance investments to drive product-led growth. Why This Matters ...