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Premium Research Aug 2025
... Enterprise architecture principles, if crafted effectively, are among the top factors that enable compliant and strategically aligned distributed technology decisions. Enterprise architects can use this research to drive adoption of EA principles that are relevant and intuitive for distributed teams. ...

Analyst(s):   Aishita Shukla   |   Benjamin Arnberg
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Premium Research Aug 2025
... AI skills and capabilities necessary to deliver business outcomes, within their function and across D&A silos in the organization. Learn how you can create an engaging environment to keep top talent motivated and committed. Action Name Gartner Research ...

Analyst(s):   Jorg Heizenberg   |   Alan D. Duncan
Premium Research Aug 2025
... customer loyalty, customer analytics and content strategy. CMOs can use Gartner’s Marketing Score diagnostic to calibrate their priorities by reviewing the top 15 activities that have high importance but disappointingly low maturity. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Devon Weidemann
Premium Research May 2025
... research helps CSOs build high-performing sales teams by identifying and nurturing key traits. Learn how to create an engaging organization that keeps top talent motivated and committed. Action Name Gartner Insights Abstract ...

Analyst(s):   Michael Katz   |   Brendan Condon
Premium Research Aug 2025
... Despite top-down pressure to invest in AI-related technology, many organizations struggle with effective, timely decision making and value realization, which delays revenue growth. Addressing unhealthy buying behaviors is critical for product leaders to win their AI race. Overview Analysis Conclusion ...

Analyst(s):   Derry Finkeldey   |   Michelle Shapiro   |   Hank Barnes
Premium Research Sep 2025
... Communication from direct managers remains a top preference for employees, but shifting generational behaviors are reshaping how other channels are used and valued. This research explores these shifts and helps CCOs adapt their channel strategies to evolving generational needs. More Detail Contributors ...

Analyst(s):   Chiti Chandola
Premium Research Dec 2024
... In healthcare and life sciences, it is just a matter of time before a cyberattack hits an organization. To prepare their enterprises, healthcare and life science CIOs must refine their approach to cyber risk and identify and adapt to the trends across this pernicious threat landscape. Overview Introduction ...

Analyst(s):   Cybersecurity Research Team   |   Healthcare and Life Sciences Research Team
Premium Research Mar 2026
... internal processes with AI. For many D&A functions, this amounts to a full-stack transformation and a hard break from preexisting operating models focused on service delivery. This session describes the challenging path ahead and how to set the right pace of change. Overview Gartner Recommended Reading Gartner ...

Analyst(s):   Michael Gabbard
Premium Research Feb 2026
... simply bolt AI onto legacy systems and processes will fail to drive growth; those who use it to reshape the business will lead. To stay competitive, CMOs must lead the shift toward AI-native business models where agentic systems, composable technology and hybrid human-agent teams fundamentally redefine how ...

Analyst(s):   Ewan McIntyre
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