... capabilities, making strategic AI integration essential for marketing success. The latest Gartner research delivers crucial strategies for managing AI adoption in marketing, addressing both its opportunities and challenges. By implementing these change management actions, organizations can foster innovation while ...
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... Benchmarks for Data & Analytics in Banking, Finance and Insurance Prioritize your D&A activities and benchmark against your peers. The Gartner IT Score for Data & Analytics benchmarks the maturity level and importance of 25 activities across seven objectives that are top of mind for data and analytics ...
... take to ensure BMI is kept on track after the workshop. It initially requires low effort and meets little resistance, starting with a two-hour workshop, followed by a two-day off-site, then rapid experimentation, and finally fast implementation. It also examines the need for top-down planning and bottom-up ...
... questions and recommended actions to help you achieve your goals. •Identify the major trends that will affect CMOs in 2025 •Determine the top priorities for CMOs in the year ahead •Understand the actions CMOs must take to set teams up for success Return to this web page to watch the webinar. Contact ...
Analyst(s): Sharon Cantor Ceurvorst | Ewan McIntyre
... The AI race drives 2026 investment, with AI services (48%) leading the way for planned investments. With build initiatives averaging nearly six technologies and/or services, high-tech executives must focus on building partnerships and capabilities that reduce risks for these complex projects. Gartner ...
Analyst(s): Kevin Lindsay | Arjun Boparai | Brayden Napoli | Hank Barnes
... Although unique in several ways, public safety and justice organizations operate with many of the same risks and opportunities as other parts of government. CIOs need to consider how both Gartner’s government technology trends and public safety and justice trends will impact their strategic plans. Gartner ...
... They can interpret speech, gestures and images, and generate their own speech, tone and body language. Organizations are already planning on using digital humans to act as identified digital agents within metaverse environments for customer service, support, sales and other interactions with current and ...
... agents are fundamentally changing how users interact with digital products. Software engineering leaders must reorient their user experience priorities and investments to adapt to AI-driven change in2026. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief Analysis Gartner Recommended ...
... management teams make key decisions.
Each issue focuses on the trends influencing bottom-line performance and provides guidance on how to achieve top-line impact. Previous Editions of Executive Guidance Culture in Action (2018 Q2)
Competing for Talent in the Digital Age (2017 Q3)
Growth Without Limits (2017 ...