... Gartner client? As buyers perceive increasing parity across providers, differentiation in tech services is collapsing into commoditization. Providers that rely on legacy offerings and pricing models will compete on cost alone — while leaders reinvent how they define, deliver and capture value. Why This ...
Analyst(s): Chrissy Healey | Matthew Goldman | Scott Frederick
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... Gartner client? R&D portfolio health is under pressure due to tightening budgets and increased focus on the short term. To deliver on their mandate to create innovation that fuels growth, R&D leaders must realign their spending to business priorities and use best practices to optimize the R&D portfolio. ...
Analyst(s): Charlotte Boliver | Lauren Maiya | Tom Jepsen
... postcrisis strategies to deal with geopolitical risks and talent challenges, leveraging AI and sustainability. Our annual global CEO survey will shine a light on the agenda shifts that CFOs should anticipate next. Overview Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? AI drives organizational change and disruption. Heads of EA must orchestrate business and technology transformation by defining an ambitious AI future, governing use cases and technology choices, enabling fast, repeatable pilots, and designing safe, scalable, ...
... Despite their growing prevalence in B2B buying, CSOs neglect to acknowledge the role of digital channels in supporting their top priorities and challenges: customer acquisition, account management and growth, and GTM optimization. CSOs must lead their GTM Council to deploy digital tactics to unlock sales ...
Analyst(s): Mike Lowndes | Aditya Vasudevan | Luke Tipping
... Access Research Already a Gartner client? 2Q25 growth among the top three hyperscalers, at 27% year over year on a $265 billion run rate, was the strongest in nearly three years. But performance at Azure and Google Cloud Platform has meaningfully outpaced Amazon Web Services due to stronger support for ...
... retailers rely on digital marketing as a core component of their broader strategies, but new technology and consumer behavior are accelerating changes in the competitive landscape and best practices. CMOs can use this research to identify top performers and digital marketing best practices in their industry ...
... CSCOs who aim to drive top-line revenue by commercializing their supply chains need to guide their teams through go-to-market strategy and key decisions. This research outlines the steps, activities and decisions CSCOs and their teams must address to build a SCaaS strategy and business model. Overview ...