... CIOs can facilitate the adoption and scaling of AI in the software development life cycle (SDLC) to improve speed, reduce costs, and drive business outcomes. Outcome Suggested Partners Step 1 Step 2 Step 3 Step 4 Gartner Insights Abstract ...
Analyst(s): Neha Agarwal
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... Measuring and proving the value of advertising investments is more challenging as CMOs face increasing complexity, technological disruption, data privacy concerns, and shifting consumer behavior. Use this framework to guide critical media investment decisions aligned with growth and marketing goals. ...
Analyst(s): Andrew Frank | Greg Carlucci | Jessica Dervyn
... Access Insights Already a Gartner client? The rise of AI platforms and AI agents has the potential to transform digital commerce, requiring a shift in how businesses manage and expose product data. Organizations need to offer more structured and enhanced product data while integrating to specific chan ...
... Access Insights Already a Gartner client? Personalization differentiates the customer experience, driving revenue and efficiency. The market grew 26.1% in 2024 to $1.2B, yet business and functional capability gaps remain. Successful digital marketing leaders closely examine AI and testing capabilities ...
Analyst(s): Michael Ro | Jason Daigler | Penny Gillespie | Ross Cosner
... Access Insights Already a Gartner client? Frontline employees rely on managers to help them make sense of organizational change in ways that are meaningful, actionable and emotionally manageable. This research helps CCOs equip managers to interpret, contextualize and communicate change to frontline em ...
... Access Insights Already a Gartner client? Revenue action orchestration is an emerging category of technology vendors that embed AI into the workflow of quota-carrying teams. Sales operations leaders should use this research to compare the capabilities of RAO vendors across four use cases: acquire new ...
Analyst(s): Steve Rietberg | Alyssa Cruz | Dan Gottlieb
... Access Insights Already a Gartner client? Traditional rigid, control-based governance practices are stifling cloud ERP finance application deployments and limiting ongoing value. CFOs must pivot to adaptive governance, which layers compliance with agile, outcome-driven and autonomy-driven practices, t ...
... Access Insights Already a Gartner client? Crafting engaging communications is central to CFO effectiveness. Too often, however, thoroughness and precision overtake compelling storytelling. CFOs must reorder their approach to creating presentations to better connect with their audiences and meet their ...
Analyst(s): Emily Riley | Dymah Paige | Valeria Di Maso
... Access Insights Already a Gartner client? Amid stagnant budgets and rapid tech disruption, CCOs must act decisively to choose PR agencies that drive reputational and business impact. Use this research to identify AI-enabled partners who maximize ROI in today’s complex environment. Overview Market Defini ...
Analyst(s): Amber Boyes | Iliyana Hadjistoyanova | Paul Swiergosz