... Access Insights Already a Gartner client? Personalization differentiates the customer experience, driving revenue and efficiency. The market grew 26.1% in 2024 to $1.2B, yet business and functional capability gaps remain. Successful digital marketing leaders closely examine AI and testing capabilities ...
Analyst(s): Michael Ro | Jason Daigler | Penny Gillespie | Ross Cosner
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... Measuring and proving the value of advertising investments is more challenging as CMOs face increasing complexity, technological disruption, data privacy concerns, and shifting consumer behavior. Use this framework to guide critical media investment decisions aligned with growth and marketing goals. ...
Analyst(s): Andrew Frank | Greg Carlucci | Jessica Dervyn
... Access Insights Already a Gartner client? Frontline employees rely on managers to help them make sense of organizational change in ways that are meaningful, actionable and emotionally manageable. This research helps CCOs equip managers to interpret, contextualize and communicate change to frontline em ...
... Access Insights Already a Gartner client? Gartner estimates global IT spending in the oil and gas market will increase by 8.1% in 2026 to reach $49 billion, up from $45 billion in 2025. Constant currency spending is expected to see a five-year CAGR of 7.4% to reach an estimated $61.2 billion by 2029. ...
... Access Insights Already a Gartner client? Many CSOs promote top sellers into sales manager roles, despite limited correlation between selling success and leadership effectiveness. To drive consistent results, CSOs must intentionally develop a broader sales manager pipeline focused on leadership, team ...
... enterprise refreshes ahead of anticipated memory price hikes. Mobile phone shipments were flat; spending increased on premium and GenAI-enabled models. Top five devices vendors held 68.2% of market spend in 2025. Overview Methodologies and Definitions Gartner Recommended Reading Gartner Insights Abstract ...
... Leadership development is a top CHRO priority, with 76% of organizations revising programs within the last two years. Yet, many invest before confirming what works. Despite changes, nearly 70% of CHROs say their organizations aren’t effectively developing senior leaders or midlevel managers. Watch this ...
... AI is in how use cases work together as part of orchestrated workflows to solve business problems. CFOs can use this resource to stay up to date on top Gartner insights and best practices spanning AI use case exploration, prioritization and implementation. Analysis Research Highlights Gartner Recommended ...
... Access Insights Already a Gartner client? Top IT professionals are increasingly seeking workplaces where they feel motivated, supported, and engaged by their managers. CIOs can boost engagement by developing high-quality people managers who coach and grow teams, closing talent gaps and supporting business ...