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Research Aug 2026
... Access Insights Already a Gartner client? The future belongs to product leaders who use AI to proactively reshape their strategies for software marketplaces. This research provides actionable strategies to streamline solution discovery, build a trust infrastructure and unlock new market opportunities ...

Analyst(s):   Tuong Nguyen   |   John Santoro   |   Annette Zimmermann
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Research Jan 2026
... CIOs and technology executives identified generative AI as the technology area that will see the highest average funding increases from 2025 through 2026. Software engineering leaders require a strategic roadmap to move beyond prototyping to scale AI-embedded applications. Overview Introduction Envision ...

Analyst(s):   Brent Stewart   |   Joachim Herschmann   |   Jim Scheibmeir
Premium Research Jul 2026
... First Takes Fresh insights on emerging trends CSCOs must take steps to prepare for an environment where policy turbulence is a persistent feature. This was prompted by the United States’ decision against extending the USMCA in its current form during the 1 July 2026 Joint Review process, moving North America ...

Analyst(s):   Brian Whitlock   |   Cori Masters
Premium Research Oct 2026
... AI is delivering productivity gains across the workforce. Yet, greater productivity doesn’t reliably translate into lower costs. CHROs must help the business use AI to create value that wasn’t possible before. Insights at a Glance Strategic Planning Assumption AI Productivity Isn’t Translating Into Bet ...

Analyst(s):   Rebecca Lane   |   CV Viverito   |   Chris Hester   |   Caitlyn McDonough   |   Arj Bagga   |   Anna Krasniewska   |   Kate McLaren-Poole
Premium Research Sep 2026
... CIOs are under pressure to capture more value from AI while also managing rapidly growing risks. Use the Gartner Value-Risk Flywheel to strike the right balance between compounding value and compounding risk, build an AI Central Bank, and put people to the rescue to create compounding advantage. Insi ...

Analyst(s):   David Akers   |   Kristin Moyer   |   Daryl Plummer
... Top 5 Emerging B2B Software Marketing Trends for 2022 January 27, 2022 Contributor: Shubham Gupta Stay relevant, profitable and successful with these B2B marketing trends that are emerging in 2022. While it’s hard to predict what 2022 will hold, two things will never stop changing, shifting and maturing ...
Research Jun 2025
... emerged as one of today’s most widely discussed trends, taking the tech and business world by storm. AI leaders can dive into this research, which answers the key questions for navigating and shaping the future of AI agents, ensuring they’re ready for what’s next. Overview Introduction Analysis Gartner ...

Analyst(s):   Anthony Mullen   |   Tong Zhang   |   Leinar Ramos   |   Tom Coshow   |   Pieter den Hamer   |   Arun Chandrasekaran   |   Ben Yan   |   Avivah Litan   |   Erick Brethenoux   |   Haritha Khandabattu   |   Gabriele Rigon
Research Oct 2026
... Access Insights Already a Gartner client? Thought leadership is essential for B2B authority, but as answer engines and AI agents render legacy metrics inadequate, justifying ROI requires a new approach. This research helps CMOs identify quantitative and qualitative metrics to prove thought leadership ...

Analyst(s):   Isoke Mitchell
Premium Research Mar 2026
... unprecedented speed. Product leaders must anchor their strategy and go-to market decisions in deep market intelligence. This research provides the vital trends, growth signals, and buyer insights needed to gain share in a fiercely competitive market. Gartner Insights Abstract ...

Analyst(s):   Pedro Pacheco   |   Jonathan Davenport
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