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... As consumers become more familiar with GenAI chatbots, apps, and answer engines, it’s vital to identify the tasks they believe each tool serves. CMOs can use these insights to pinpoint which GenAI apps their audiences use, and when, to guide strategies that match key consumer use cases. Insights at a ...
... including accelerating business transformation, cybersecurity, AI, customer experience, data analytics, executive leadership and more. Follow news and updates from the conferences on Twitter using #GartnerSYM. Upcoming dates and locations for Gartner IT Symposium/Xpo™ include: September 11-13 | Gold Coast ...
... develop products. This research outlines the top use cases for synthetic data in marketing, the primary challenges and the steps CMOs should take now. Insights at a Glance What Is Synthetic Data? Benefits of Synthetic Data for Marketing Use Cases and Risks for Synthetic Data in Marketing Gartner Recommended ...
... The 2024 Gartner CIO and Technology Executive Survey shows CSPs prioritizing technologies such as cloud, AI/ML, security and integration technologies. As CSPs focus on platforms, intelligence and automation, CIOs must involve business and operations leaders to affect operating model changes. Overview ...
... In Q3 2026, the AI value gap is closing. Even with rising expectations and tighter budgets, more CIOs are showing measurable value, controlling their costs, and enforcing strong governance. Those not prioritizing these actions risk losing hard-won competitive ground. Insights at a Glance Gartner Recommended ...
Analyst(s): Marc Kelly | Mary Mesaglio | Jamie Heyes | Nate Suda
... Access Insights Already a Gartner client? In 2026, C-suite leaders focus on moving AI from experimentation to value, balancing cost optimization with growth, and driving workforce evolution. Success depends on cross-functional collaboration, agile resource allocation, and effective change management. ...
... service-based architecture is making CSPs rethink their technology and operations transformation — taking a “greenfield” type of approach to shape platforms for agile, flexible and outcome-driven operations. CSP CIOs should accelerate this idea to create new value with 5G. Overview Strategic Planning Assumptions ...