... Access Insights Already a Gartner client? AI is reshaping technology marketing, requiring new skills, mindsets and approaches. Product marketing and demand generation leaders must define an AI vision, build organizational readiness and reinvent how work gets done, or risk diminished market impact agai ...
Analyst(s): Brooke Grimes | Michael Maziarka
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... Access Insights Already a Gartner client? Chief product officers struggle to establish solid product strategies amid rapid AI evolution. To win the AI vendor race, product leaders must shift from simple integration to prioritizing profitable, differentiated use cases that anticipate market shifts. Why ...
Analyst(s): Kristin von Manowski | Brandon Medford
... Access Insights Already a Gartner client? Chief audit executives (CAEs) are optimistic about generative AI (GenAI), with audit functions rapidly adopting the technology to improve efficiency, quality, and risk management. Generic AI use cases, however, will deliver only marginal gains. To achieve tran ...
... Access Insights Already a Gartner client? R&D can fail to secure AI funding by focusing solely on efficiency use cases. AI presents an opportunity to accelerate the rate of invention and discovery, effectively shifting R&D economics to the front end. Heads of R&D must rebalance investments to drive pr ...
... Access Insights Already a Gartner client? Today’s risk environment is driving rapid response and change within organizations. Current risk assessment and audit planning approaches are struggling to keep pace. CAEs must get access to more timely risk information and build flexible audit plans that skew ...
... Fifty-nine percent of CHROs feel that skill needs are changing faster than their organizations’ ability to develop support plans. To maintain organizational skills preparedness, avoid falling into the trap of creating a skills strategy that prioritizes volume and comprehensiveness, and instead inves ...
... A 2026 Gartner study1 found that AI maturity is lacking for most insurers, with only 4% of the study indicating that they were at the most advanced stages to scale AI for increased business value. While AI maturity progress will accelerate in the coming year, in the meantime, those without maturity will ...
... capacity. That’s why many look beyond headcount and toward smarter systems and technology for productivity gains. Automation is now key to scaling performance efficiently. When CMOs were asked to define their top productivity drivers, they pointed to measurement, automation, and AI-driven efficiency.[ ...