... Access Insights Already a Gartner client? Value realization tools help revenue and retention leaders quantify and communicate the value of their products or services. Mainstream adoption is likely in the next few years, and the market is expanding as vendors increasingly offer outcome management and w ...
Analyst(s): David Yockelson | Mark Paine
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Access Insights Already a Gartner client? AI is disrupting the digital adoption platform market, causing buyers to question whether to build or buy. Application leaders should use this research to critically evaluate DAPs and prioritize cross-application orchestration including AI to improve efficienc ...
Analyst(s): Maria Marino | Melissa Hilbert | Stephen Emmott
... Access Insights Already a Gartner client? Data management platforms unify historically discrete data management capabilities to simplify architectures and accelerate AI readiness. Use this research to evaluate how DMPs reduce tool sprawl, lower operational costs, and integrate governance. Insights at a ...
... In 2027, sales operations leaders will face rising expectations of AI ROI, skills gaps, and significant process redesign to transform sales productivity and capacity. To meet the moment, they must prioritize revenue context, a holistic stack of AI skills, and sales capacity orchestration. Overview Rec ...
... Access Insights Already a Gartner client? Lakehouses are reshaping how organizations store, manage and use data. This research helps D&A leaders assess the capabilities needed to establish a foundational analytic data store supporting data warehouse modernization, AI, data integration modernization an ...
Analyst(s): Masud Miraz | Aaron Rosenbaum | Xingyu Gu | Prasad Pore | Michael Gonzales | Robin Schumacher | Ramke Ramakrishnan
... Access Insights Already a Gartner client? D&A leaders must evolve MDM from passive repositories into active, AI-enabled control planes. As autonomous agents scale, grounding execution in a trusted context via MDM solutions and agentic stewardship ensures accurate AI while navigating vendor platform co ...
... Access Insights Already a Gartner client? Advanced contract analytics (ACA) is evolving from contract analysis toward contract intelligence. This research helps chief procurement officers (CPOs) and general counsel (GCs) understand market evolution, shifting vendor strategies and increasing overlap ac ...
... Access Insights Already a Gartner client? Quantum computing largely remains an emerging technology, with organizations focusing on technology discovery, workforce development, use-case assessment, and establishing partnerships. Heads of I&O should build a quantum strategy now to realize future busines ...
... Access Insights Already a Gartner client? Revenue enablement platforms improve team readiness, content governance, onboarding, coaching and performance in the flow of work. By unifying content, learning, analytics and coaching, they improve content usability, execution consistency and visibility into ...
Analyst(s): Bill Yetman | Melissa Hilbert | Doug Bushée