... Access Insights Already a Gartner client? Between 2026 and 2030, over $40 billion in software revenue will be exposed to agentic arbitrage. Tech providers need to get ready now and understand how AI creates new business value — those who cling to old and current assumptions will lose out. Overview Strategic ...
Analyst(s): Dennis Gaughan | Amarendra . | Chris Pang
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... Access Insights Already a Gartner client? Device shipments will decline in 2026 as memory market volatility drives up costs and extends replacement cycles, leading to shift in vendor strategies. Long-term recovery is expected as memory prices stabilize and on-device AI adoption fuels growth and new use ...
... Access Insights Already a Gartner client? Gartner’s 2026 survey shows business leaders often overestimate the impact of brand efforts. To close this gap, brand leaders should strengthen brand health measurement with a clear data plan, regular brand tracking, and greater cross-functional partner involvement ...
... Access Insights Already a Gartner client? The market for CSP AI-enabled marketing and sales solutions has been evolving from a one-size-fits-all business support system solution to specialized offerings and features for specific tasks. Trends impacting this market include adoption of AI agents, agentic ...
... are forcing Chinese companies to rethink their WAN strategies. I&O leaders should focus on adaptability, observability and security as keys to success for WAN deployment in China. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... AI content creation is the most prominent use case for GenAI, with many capability advancements around ads, data-to-text and video creation. To succeed in the AI race, product leaders should leverage new capabilities from tech innovators to drive differentiation and revenue by adding GenAI into products ...
... how changing consumer values, attitudes, and behaviors are impacting specific industries. Assess the latest digital marketing adoption and execution trends within specific industries. Reveal how CMOs within specific industries are adjusting their strategies and investments to changes in the macroenvironment ...
... explores buyers’ top business objectives with their most recent cybersecurity purchases. Product leaders can use these insights to align their offering and focus their messaging and positioning to address the objectives of security buyers in specific market segments. Data Insights Directions for Use About This ...
... caught up yet. To compete in this frontier market, product leaders must move beyond incremental improvements in traditional automation to create systems for multistep tasks and complex workflows and learn from outcomes. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): George Brocklehurst | Danielle Casey | Eric Goodness