... Access Insights Already a Gartner client? Advertising platforms handle more than half of global ad spend, at least $600 billion, and three providers dominate. CMOs can use these insights to manage cross-platform investment portfolios across ad platforms through a fast-evolving market outlook and lands ...
Analyst(s): Andrew Frank | Sarah Brennan | Jessica Dervyn | Eric Schmitt
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... Local government cloud ERP solutions enable core enterprisewide processes that deliver public services. This overview analyzes the market outlook and landscape, highlighting AI, sovereign cloud, APIs and platform consolidation. CIOs should use this note to guide their buying decisions. Insights at a ...
Analyst(s): Neha Ralhan | Robert Stoneman | Todd Kimbriel | Albert Gauthier
... Access Insights Already a Gartner client? Security architects must extend zero trust to agentic AI by securing agent identities and interactions. This includes implementing unique identities, applying least-privilege agency, and enforcing deterministic policies, microsegmentation, agency containment t ...
... Access Insights Already a Gartner client? Modern DAMs use governed AI agents and open standards like MCP to enhance content governance, compliance and cross-channel brand consistency. CMOs must assess AI capabilities and asset workflows alongside their organization’s regulatory and brand standards to ...
... Poorly planned meeting solutions can weaken collaboration, raise licensing cost and create inconsistent user experiences across rooms, devices and locations. This note guides enterprise application leaders to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Ov ...
... Agentic AI can increasingly participate in and perform parts of PPM processes, moving beyond generating content to taking action within defined boundaries. PPM leaders must enable their people, processes and data readiness if they wish to capitalize on the benefits of agentic AI embedded in adaptive ...
Analyst(s): Woojin Choi | Zainab Ali | Jennifer Jackson | Peter Clegg
... Access Insights Already a Gartner client? Win/loss analysis solutions are used to minimize internal bias and pursue deeper insights into why deals were won, lost or churned. This research helps revenue and retention leaders identify best-fit software and service vendors to uncover buying decision driv ...
Analyst(s): Rahim Kaba | Liz Pellegrini | Dan Tolan
... CISOs must implement red teaming as an essential capability to test cyber resilience. Executing threat-centric adversary emulation provides the evidence needed to stress-test detection playbooks, compress mean time to recover and ensure operational continuity under live crisis conditions. Insights at ...