... Access Insights Already a Gartner client? Security architects must extend zero trust to agentic AI by securing agent identities and interactions. This includes implementing unique identities, applying least-privilege agency, and enforcing deterministic policies, microsegmentation, agency containment t ...
Analyst(s): Odie Adesina
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... Access Insights Already a Gartner client? Modern DAMs use governed AI agents and open standards like MCP to enhance content governance, compliance and cross-channel brand consistency. CMOs must assess AI capabilities and asset workflows alongside their organization’s regulatory and brand standards to ...
... Poorly planned meeting solutions can weaken collaboration, raise licensing cost and create inconsistent user experiences across rooms, devices and locations. This note guides enterprise application leaders to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Ov ...
... Access Insights Already a Gartner client? DEM measures the availability, performance and quality of application end-user experiences. As DEM integrates with observability, heads of I&O should direct investment toward critical user journeys, external dependencies, and measurable operational or business ...
... Access Insights Already a Gartner client? Clinical communication and collaboration systems enhance care team effectiveness, optimize nursing operations and reduce administrative toil. Healthcare provider CIOs and clinical leaders should use this research to assess vendors’ foundational and differentia ...
... Access Insights Already a Gartner client? The revenue enablement platform market is consolidating as B2B organizations prioritize AI-driven execution and in-workflow guidance. Enablement leaders should use this Magic Quadrant to compare vendors and select platforms that reduce technology fragmentation ...
Analyst(s): Bill Yetman | Doug Bushée | Melissa Hilbert
... Access Insights Already a Gartner client? Email marketing platforms deliver and optimize marketing messages to engage audiences throughout the customer journey, including brand newsletters and timely, personalized messages. Email service providers often bolster their platforms with managed services to ...
Analyst(s): Alan Lopez | Noam Dorros | Matt Moorut
... Access Insights Already a Gartner client? This Critical Capabilities report assesses system integrators’ proficiency in developing custom products by combining design, generative AI, APIs, preassembled assets, and specialized technical expertise. IT procurement leaders can use this research to evaluat ...
Analyst(s): Jaideep Thyagarajan | Nathan Davie | Ryan McKinney
... Access Insights Already a Gartner client? Win/loss analysis solutions are used to minimize internal bias and pursue deeper insights into why deals were won, lost or churned. This research helps revenue and retention leaders identify best-fit software and service vendors to uncover buying decision driv ...
Analyst(s): Rahim Kaba | Liz Pellegrini | Dan Tolan