... Access Insights Already a Gartner client? Digital shelf analytics applications gather data from third-party digital channels that list or sell products. Marketing and digital commerce leaders should consider the breadth of channels covered, the depth of insights and the integration capabilities when s ...
Analyst(s): Greg Carlucci | Jason Daigler
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... Access Insights Already a Gartner client? Brands face increasing pressure to drive innovation, differentiation and greater technology utilization within their loyalty programs. CMOs can leverage this guide to assess the rapidly evolving loyalty program vendor landscape and prioritize AI-driven capabil ...
... Access Insights Already a Gartner client? Citizen service delivery refers to processes, systems, and activities encompassing the end-to-end experience of how citizens access, interact with, and receive public services. This Market Guide explores the scope and evolution of citizen service delivery prod ...
... CRM architects require new skills to implement the autonomous, action-oriented agentic AI systems in their CRM platforms. This research outlines the most critical emerging skills to help them remain effective in this environment. Overview Analysis Recommendations Conclusion Gartner Recommended Reading Gar ...
... Access Insights Already a Gartner client? AI will soon simply be part of enterprises’ broader technology roadmaps. This intersection of AI and existing technologies will bring new capabilities, but also new risks. This strategic technology roadmap will help address these risks with technologies that i ...
... Access Insights Already a Gartner client? As AI matures, procurement organizations are using third-party BPO providers to access advanced tools and accelerate digital transformation. This guide helps CPOs evaluate this rapidly changing market and select vendors to improve efficiency and cost. Overview S ...
Analyst(s): Enrico Giromini | Katarzyna Fonteyn | Alan Stanley
... Access Insights Already a Gartner client? Observability platforms are reshaping the way organizations oversee system health, propelled by advancements in analytics and cost management, and the rise of AI-driven observability. I&O leaders can use this research to assess and navigate the shifting vendor ...
Analyst(s): Martin Caren | Neil Young | Padraig Byrne | D.B. Cummings
... Security service edge core capabilities have commoditized, while AI security, data sovereignty, and postquantum cryptography continue to evolve. Cybersecurity leaders must evaluate vendors across four use cases: essential SSE, advanced SSE, private application access, and SaaS and AI enablement. Overview ...
Analyst(s): John Watts | Thomas Lintemuth | Jonathan Forest | Theo de Feligonde
... Access Insights Already a Gartner client? SaaS management platforms enable IT organizations to address the challenges of unmanaged SaaS and generative AI use, which lead to limited visibility, overspending, elevated risk and contract sprawl. This research helps infrastructure and IT operations leaders ...
Analyst(s): Lina Al Dana | Todd Larivee | Tom Cipolla