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Research Nov 2026
... of generative AI uses are challenging for marketers attempting to maximize their investments, with financial services CMOs facing additional hurdles due to regulatory and compliance limitations. This research offers examples of industry-proven GenAI use cases for marketing. Insights at a Glance Analysis ...

Analyst(s):   Ross Cosner   |   Rashmi Rungta
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Premium Research Sep 2026
... heads of logistics with the phasewise deliverables, key milestones, RACI matrix, and cloud services ownership matrix needed for a successful WMS deployment. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Federica Stufano   |   Simon Tunstall   |   Ed Smith
Announcement December 11 2019
... Identifies Top Five Consumer Trends for Marketing Leaders in 2020 Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020 Too late to shop green, rise of the rewatch, socialism shift, morphing money and algorithm hacking are the top five consumer trends that will have ...
Premium Research Oct 2026
... Core banking system purchases are increasing, driven mainly by digital bank transformation initiatives. CIOs can use this guide for assessing key areas of evaluation for retail, corporate and private banking. These include the product components, composability, percentage of commercial off-the-shelf ...

Analyst(s):   Ali Merji   |   Vittorio D'Orazio
Premium Research Oct 2026
... assess individual and business-unit readiness gaps and guide targeted development interventions to prepare leaders for future roles and evolving business priorities. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Shyam Nair
Research Oct 2026
... operating models have established clear accountability, delegated authority, and oversight mechanisms. D&A leaders responsible for AI should establish governance capabilities for ownership, authority management, assurance and intervention to guide and govern agent adoption at an appropriate pace. Insights ...

Analyst(s):   JC Martel, PhD   |   Andrei Razvan Sachelarescu   |   Priya Sundararaman   |   Antonia Roesler   |   Deepak Seth
Research Nov 2026
... Traditional cybersecurity operating models were built for centralized technology decision making and predictable rates of change. AI, democratized technology development and autonomous business have rendered cybersecurity’s design principles obsolete. This research introduces the Gartner Cybersecurity Operating ...

Analyst(s):   Janelle Hill   |   Richard Addiscott   |   Rob McMillan   |   Christopher Mixter   |   Mia Yu   |   Christine Lee   |   Deepti Gopal   |   Alex Michaels
Research Nov 2026
... AI workloads on-premises, but legacy data centers are ill-equipped for AI density. This playbook helps heads of I&O place AI workloads in the right location, orchestrate infrastructure, control inference costs, and prepare facilities for scale. Insights at a Glance Impact Actions How to Execute Success ...

Analyst(s):   Chandra Mukhyala
Research Jan 2025
... depend on security operations to protect their company from breaches and resolve incidents. This initiative covers best practices and emerging approaches for reducing threat exposure, detecting attacks and minimizing disruptions caused by inevitable incidents. Scope Analysis Topics Suggested First Steps Essential ...

Analyst(s):   Jeremy D'Hoinne
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