... Organizations are increasingly adopting CDPs to unify customer data, streamline cross-functional operations and future-proof their customer experience strategy. This note guides chief marketing officers to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overvi ...
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... Access Insights Already a Gartner client? The SSCS market is emerging as a stand-alone capability set that protects organizations from third-party software risks, including open-source and third-party AI. Software engineering and security leaders should use this Magic Quadrant to help select vendors t ...
Analyst(s): Aaron Lord | Jason Gross | Johnny Walters
... Access Insights Already a Gartner client? Search and product discovery solutions provide class-leading innovations, such as natural language processing, intent detection, algorithmic merchandising, and agentic integrations. Digital commerce leaders can use this research to improve engagement, conversi ...
... Access Insights Already a Gartner client? Electronic health record procurement and deployment processes are costly, high-stakes and resource-intensive. This research details how global EHR vendors are evolving toward AI-enabled systems, aiding healthcare CIOs in informed vendor evaluation, selection a ...
... Most consumers are ambivalent about GenAI and wary of companies embracing it. This research will help CMOs reap the rewards of their GenAI investments without alienating key target consumers. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended Reading Gartner Insights Abstract ...
... CHROs need a comprehensive, HR-focused AI strategy to facilitate digital transformation and deliver business value within HR and to the enterprise. Outcome Suggested Partners Featured Resource Step 1 Step 2 Step 3 Step 4 Step 5 Gartner Insights Abstract ...
Analyst(s): Eser Rizaoglu | Chris Hester | Stephanie Clement
... It’s tempting to defer AI planning to enterprise leadership, assuming the enterprise AI strategy will sufficiently reflect R&D priorities. In practice, this often leaves AI use in R&D tactical and uneven. This research outlines how R&D leaders can define an R&D-specific AI strategy grounded in visio ...
... Access Insights Already a Gartner client? Enterprises unlock more value with domain-specific models as compared tovs. LLMs due to their high accuracy and cost advantages. Product leaders must invest in these specialized architectures to protect margins and secure long-term competitive advantages. Strat ...
... Market volatility and planning complexity demand faster, connected financial planning to improve forecast confidence and agility. This note guides chief financial officers to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner R ...