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... Declining trust in the news media, the importance of brand social presence and the adoption of LLM-powered search are all impactful trends. But to set channel strategy, heads of communications must look beyond the headlines, uncovering demographic differences and the gap between what audiences say and ...
Analyst(s): Michelyne Chavez | Kelly McHale | Elizabeth Kilbride
... Gartner First Takes Fresh insights on emerging trends Heads of EA need to take a step back and take measured actions to protect their organizations as predictions of an AI-led human extinction and AI superintelligence attacks cause widespread alarm. They should deploy dynamic interception gateways with ...
... purchase and digital behavioral data to drive sales growth. CMOs can use this research to better understand market dynamics and the key technology trends shaping the future of commerce media. Overview Market Definition Market Description Market Direction Market Analysis Representative Vendors Market ...
... guide work redesign using a legacy transformation approach, and needs a new approach to transition. Use these slides to establish a strategic roadmap for HR’s dual mandate: redesigning its own workflows and IT co-ownership to transform the broader workforce. Gartner Recommended Reading Gartner Insights ...
Analyst(s): Seyda Berger-Böcker | Piers Hudson | Tess Lawrence
... The market for manufacturing execution systems is diverse. Some vendors offer generic but extensible platforms, while others offer industry-specific solutions. This tool guides manufacturing strategy leaders on MES vendors, including their target markets, hosting options, partners and regional coverage ...
... Demand for generative AI is currently driven by large enterprises, with communications, media and services leading industry interest. To capitalize on this revenue opportunity, product leaders must understand customer demand and adoption readiness. Overview Analysis Gartner Recommended Reading Note 1 ...
... Gartner for Marketers Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers ...
... defense has the capability to transform the future of warfare. Defense technology leaders can use this presentation deck to explore practical applications for prioritizing AI with maximum mission impact. Overview How to Use Use-Case Scoring Breakdown Gartner Recommended Reading Note 1: Scoring Breakdown Explanations ...