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Premium Research Feb 2024
... The email marketing landscape continues to challenge marketers to constantly adapt their strategies. Learn how the top performers out of 1,220 brands have optimized their email marketing strategy to deliver best-in-class customer value, personalization and journey orchestration. Introduction Analysis ...

Analyst(s):   Nicholas Mortensen   |   Matt Moorut   |   Julia Multedo
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Premium Research Apr 2026
... providers, and contracting nuances. IT sourcing, procurement and vendor management leaders can use this presentation to develop a sourcing strategy for SaaS AMS and structure optimal deals. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Danny Kreidy   |   Rajib Gupta   |   Arvind Rajagopal   |   Sundar Viswanathan   |   Purnendu Gupta   |   Alan Stanley   |   Neeraj Sharma
Premium Research Apr 2026
... Compromised admin credentials remain the primary vector for ransomware, making immediate vaulting of high-risk accounts vital. This note guides identity and access management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology ...

Analyst(s):   Peer Community Contributor
Premium Research Mar 2026
... Unaddressed vulnerabilities in your code are open invitations for a breach — Secure your software supply chain before an exploit occurs. This note guides cybersecurity leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner ...

Analyst(s):   Peer Community Contributor
Premium Research Mar 2026
... Conventional antivirus solutions fail to defend against modern fileless and zero-day attacks, requiring behavioral analysis for real-time protection. This note guides cybersecurity leaders to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...

Analyst(s):   Peer Community Contributor
Premium Research Feb 2026
... structured scoring model, enabling consistent comparison across operational, automation, security, and life cycle capabilities. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mike Leibovitz   |   Tim Zimmerman   |   Christian Canales
... enhance our marketing analytics and customer insights? Marketing Budgets, Data and Analytics| Marketing and Growth Strategies| Martech Strategy and AI Trends B.A., Wellesley College Nina Hale / Collective Measures,Supervisor, Analytics and Data Science,3 years| FRWD at bain & co.,Senior Analyst,2 years| ...
Premium Research Apr 2026
... service providers. Use this RACI to ensure the right activities are completed and the appropriate governance is being conducted. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Karl Rosander   |   Shivam Tiwari   |   Jess Aggio
Premium Research Jun 2026
... Gartner First Takes Fresh insights on emerging trends Product leaders deploying AI infrastructure must now consider Qualcomm’s holistic portfolio, given its recent acquisition of Modular and expansion of its AI product roadmap across CPU, merchant AI accelerators, custom ASICs, and connectivity. Overview ...

Analyst(s):   Gaurav Gupta   |   Chirag Dekate   |   Jon Erensen
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