... Gartner First Takes Fresh insights on emerging trends The Adobe-Semrush acquisition validates that brand visibility is no longer a downstream distribution tactic but a core strategic imperative. CMOs must prepare for an era where brand integrity (i.e., how accurately an LLM represents us) matters more ...
Analyst(s): Matt Moorut | Isoke Mitchell | Noam Dorros
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... Gartner First Takes Fresh insights on emerging trends LogicMonitor’s acquisition of Catchpoint accelerates digital experience monitoring (DEM) market consolidation and the expansion of observability platforms. While strategically sound for LogicMonitor, success hinges on the speed of technical convergence ...
... Gartner First Takes Fresh insights on emerging trends Microsoft announced price increases of up to 33% across Microsoft 365 and Office 365 beginning 1 July 2026. The move comes weeks after eliminating SaaS volume discounts in November 2025. Heads of IT sourcing and procurement must prepare now to minimize ...
... Gartner First Takes Fresh insights on emerging trends Perplexity AI has evolved from a research tool into a retrieval-augmented search and agentic platform, leading in transparency and auditability while expanding into enterprise APIs and AI browsers. Its 2025 launches (Assistant, Sonar, Deep Research ...
... First Takes Fresh insights on emerging trends Anthropic’s release of Claude Opus 4.6 offers important model improvements but signals to AI leaders a critical expansion of strategy. Building on Cowork and domain-specific plugins, Anthropic aims to translate its lead in software engineering into task automation ...
Analyst(s): Arun Chandrasekaran | Chirag Dekate | Ray Valdes | Gary Olliffe | Mark O'Neill | Nitish Tyagi | Keith Guttridge | Jeremy D'Hoinne
... Already a Gartner client? This data reveals the relative mind share of chosen technology areas and vendors through five quarters of end-user inquiry trends and topics by job role, buyer decision stage, region, industry sector and organization size. Table of Contents List of Tables List of Figures List ...
... implementation, use-case, industry and business value trends to identify and successfully pursue emerging market opportunities. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: Business Value Representation in Patterns Gartner Insights Abstract ...
Analyst(s): Aakanksha Bansal | Bill Ray | Nick Ingelbrecht
... Gartner First Takes Fresh insights on emerging trends Meta’s $2 billion Manus acquisition advances its AI vertical integration from data infrastructure to application, creating the first credible end-to-end AI agent stack. This marks a major shift in the AI landscape, moving the focus from foundation ...
... Gartner research reveals a rising trend of product marketing reporting to product management, offering greater influence over product direction. However, this shift brings trade-offs for product marketing leaders, including the need to strengthen collaboration with GTM teams for broad business impact ...