... scenario it falls into, as depicted in the image at the top of this page: Scenario 1: Fewer workers doing the work AI can’t. Humans want AI to do the work, and the work is relatively unchanged, despite efforts to maximize AI’s autonomy. In this scenario, humans fill in where AI cannot. Scenario 2: Many ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... and establishing a credible brand that attracts software buyers. In today's competitive market, brand building is essential for software providers to stay top of mind and earn buyer mindshare. The Gartner Digital Markets’ 2025 Tech Trends survey* shows that the majority of buyers start their software purchase ...
... shopper purchasing and digital behaviors to drive increased sales. CMOs can use this research to understand the retail media market dynamics and key trends shaping the future of commerce media. Overview Market Definition Market Description Market Direction Market Analysis Representative Vendors Market ...
... This monthly update compiles relevant key metrics, hot topics and trends for data and analytics leaders to inform their strategic vision. The data points and analysis are based on our internal and external data sources, including but not limited to our benchmarking and survey data, client inquiries and ...
... Access Research Already a Gartner client? The edge computing trend continues to grow, and technologies are gradually maturing. I&O leaders can use this Market Guide and the associated vendor identification tool to understand the variety of edge computing solutions and the direction of this evolving market ...
Analyst(s): Tony Harvey | Scot Kim | Thomas Bittman | Bhuvie Chhabra | Eric Goodness | Mohini Dukes | Sandeep Unni
... emerging trends The California AI Transparency Act (CAITA) will accelerate technology standards and implementation for end-user clarity of content authenticity and provenance. Impacted providers that do not start now to prepare to comply with these regulations will not only be excluded from business in California ...
Analyst(s): Travis Lee | Alfredo Ramirez IV | Apeksha Kaushik | David Senf
... Fresh insights on emerging trends Heavyweight AI vendors OpenAI, Anthropic and Perplexity have moved into AI browsing, signaling a broader “browser war” with Google and Microsoft, emphasizing AI over traditional web browsing. AI leaders must prepare for significant shifts in users’ content consumption ...
Analyst(s): Matt Cain | Leinar Ramos | Avivah Litan
... 2020, and regulatory obligations are keeping security and risk top of mind for Australian organizations, according to Richard Addiscott, senior research director at Gartner. “Many of the conversations we’re having with government and private sector clients in Australia revolve around the Essential Eight ...
... picture. A 2024 study found only a 26% boost in task completion, and the DORA Report showed a 1.5% drop in throughput for every 25% increase in AI adoption. To counter diminishing returns, leaders must reinvest time savings into improving code quality, security and maintainability. Even short intervals ...