... Marketing operations leaders should explore existing GenAI and ML capabilities in marketing automation platforms to enhance customer acquisition and growth efficiencies. This research provides guidance on how to use these AI-enabled features within MAPs you already own. Overview Strategic Planning Assumption ...
Analyst(s): Upasna Chandna
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... Enterprises operate in a volatile and unpredictable world and need to maintain foresight capabilities to support IT strategy and innovation. IT leaders can use tools like radars, scales and quadrants to identify and communicate potential disruptions and quantify their impacts on business operations. Overview ...
Analyst(s): Daryl Plummer | David Sugden | David Smith
... Sales operations leaders must equip sellers with automation that provides optimal next-best-action recommendations. Use this research to ensure your next-best-action technology is sophisticated and effectively addresses all critical business drivers for your organization’s success. Overview Strategic ...
Analyst(s): Dan Gottlieb | Steve Rietberg | Adnan Zijadic
... lead quality and customer acquisition issues due to sales-marketing misalignment and misinterpreting high buyer effort with readiness to buy. Sales operations leaders can use this guide to work closely with marketing for an improved lead qualification process. Gartner Research ...
... Investments in F&A BPO have increased as organizations seek to automate finance operations and reduce human dependency to prevent operational stagnancy. This note guides corporate controllers to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...
... EA and technology innovation leaders concerned with risks to digital business operations stemming from growing architectural complexity can use this case from CVS Health to adopt a pragmatic approach to risk management to respond better to problems that cannot be prevented or anticipated. Recommended ...
... Companies are shifting from immediate crisis response toward assessing medium-term threats to business continuity and operations. Legal leaders on the front lines of risk mitigation and sourcing new solutions and partners can shift to proactive contracts management to better serve business needs. Recommended ...
... A product line manager creates the product line strategy, is responsible for running and enhancing products, and oversees development and operations. By contrast, a product owner focuses on maintaining the vision of what should be built and communicating it to the agile teams. Recommended by the Authors ...
... Emerging vendors have the potential to transform contact center operations, with AI-driven solutions for conversation analytics, quality intelligence and agent well-being. Customer service and support technology leaders can use this research to explore innovative CX and efficiency-focused use cases. ...
Analyst(s): Wynn White | Jonathan Schmidt | Christopher Sladdin | Kathy Ross | Patrick Quinlan