... Customer experience relies on coordinated strategy and resources among teams such as sales, marketing, service, operations and technology. This guide helps CMOs lead a steering committee, aligning CX strategy and resources among cross-functional peers and initiatives to deliver positive CX outcomes. ...
Analyst(s): Martin DeWitt
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... successfully executing on the critical priorities of the new administration. Leaders across functions can use these resources to improve the culture, operations and output of their teams. Analysis Research Highlights Gartner Recommended Reading Evolving Insights History Gartner Research ...
Analyst(s): Irma Fabular | George Sellner | Michael Brown | Peter Aykens | Farrah Watson | Larisa Hussak | Peter Aykens
... Marketing operations is a strategic function for optimizing marketing infrastructure, including technology, data and supporting processes that drive change to achieve operational excellence. Tech CMOs should use this tool to identify, recruit and hire the right person for this critical role. When to ...
... Gartner client? Digital business is challenging CSPs’ traditional business and operating models. CSPs must transform for composability, innovation, operations at scale and ecosystem participation. We advise CSP CIOs on strategy and innovation enablement, transformation, technologies and optimization. Scope ...
... Digital commerce initiatives are accelerating, especially as organizations look to ensure continuity of operations during the COVID-19 pandemic. Also, B2C and B2B channels are increasing. Application leaders should evaluate vendors offering innovative ways to manage and optimize CX across channels. ...
Analyst(s): Sandy Shen | Jason Daigler | Mike Lowndes | Simon Walker | Dayna Ford
... COVID-19 outbreak will negatively impact business performance in the short term as offline activities are canceled and online orders overwhelm delivery capacities. Application leaders can mitigate the impact and ensure continuity of operations by accelerating digital commerce initiatives. Overview Strategic ...
... Already a Gartner client? Digital business is challenging CSPs’ traditional business and operating models. CSPs must transform for agility, innovation, operations at scale and ecosystem participation. We advise CSP CIOs on strategy and innovation enablement, transformation, technologies and optimization. Scope ...
... technology innovation leaders should use the techniques and tools of process mining to continuously deliver these capabilities for business and IT operations. Overview Analysis Gartner Recommended Reading Note 1: Business Continuity Management Gartner Insights Abstract ...
... workplace technologies. This research examines some major differences in collaboration tool use between China and the West, enabling global CIOs to accommodate the differences and to accelerate innovations of their China operations. Overview Data Insights Additional Research Contribution Gartner Recommended ...
Analyst(s): Whit Andrews | Gavin Tay | Daniel Sun | Owen Chen | Arnold Gao