... The biggest challenges in managing marketing budgets include uncertainty, ROI measurement, resource allocation, channel fragmentation, competitive pressures, technology complexity, and internal alignment. What is the latest trendin marketing budget allocation? The latest trendin marketing budget allocation ...
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... leadership sees that AI is also evolving in terms of its adoption by organizations making the challenge of applying AI effectively and responsibly vital. Join this complimentary Gartner leadership webinar as a Gartner expert explores the most important trends for 2025, focused on the key themes of making ...
... facilitate consumption as part of an overall hybrid IT strategy As cloud computing matures, IT departments must establish a more strategic approach to IT operations and service management Dynamic infrastructure requirements make SDN a critical component of private cloud development and external service consumption ...
Analyst(s): Thomas Bittman | Donna Scott | Joe Skorupa | David Cearley
... Coordination Process Orchestration Automation Runtime Execution Enterprise Connectivity UI-Based Automation AI-Assisted Development Security, Trust and Compliance Platform Operations and Governance Embedded AI (IDP, Analytics, AI/ML) Deterministic Workflow Automation Case Management and Adaptive Work Nondeterministic ...
Analyst(s): Arthur Villa | Adam Briggs | Mike Warren | Saikat Ray | Sachin Joshi | Tushar Srivastava
... Quantum computing is rapidly advancing and impacting security, cloud, data, apps, postquantum cryptography and IT operations. This tool helps IT SPVM and IT leaders assess their organizations’ readiness across eight domains, set targets, plan investments and manage quantum risks while aligning with companion ...
Analyst(s): Brett Sparks | Anurag Bora | Joe Trejo
... There is a greater risk of undetected outages and security incidents as systems become more complex with AI advancement, making it essential to implement observability platforms. This note guides heads of infrastructure and operations to learn from the implementation experience of their peers shared ...
... of advanced AI shopping assistants to help and inspire, but customer adoption remains a challenge. Digital commerce leaders can take inspiration from top brands that follow four principles to successfully implement next-generation AI shopping assistants. Insights at a Glance Impact Brief Actions How to ...
... Currently, supply chain buyers persist in investing in AI technologies, even as ROI remains unclear, but that will not continue. High-tech executives need to address the drivers behind ongoing spend and the risks of unverified outcomes to build their customers’ confidence in achieving the desired ROI. Insights ...
... Access Research Already a Gartner client? Security and risk management leaders struggle to build cyber resilience and effectively manage cyberthreats due to increasing incidents and regulatory requirements. This research guides these leaders on developing a red team program to support resilience and ...
Analyst(s): Dhivya Poole | Carlos De Sola Caraballo