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... Access Insights Already a Gartner client? Marketing is on the leading edge of GenAI adoption in many organizations, but long-term success is limited by the focus on short-term results. To meet CEO expectations for growth and profitability, CMOs need to shift from using AI for internal, operational efficiencies ...
... CMOs are pursuing growth and technology transformation goals in 2026 — challenging goals amid a quickly evolving environment. To succeed, they must proactively shape enterprise and AI strategies, focus on how technology specifically meets customer needs and set goals across multiple time horizons. Insights ...
Analyst(s): Sharon Cantor Ceurvorst | Janine Kanters
... Access Insights Already a Gartner client? Most operational data has a spatial dimension. Organizations with dispersed industrial assets, operations, and customers/citizens must strengthen spatial capabilities to boost performance, reduce risk, and optimize costs. CIOs can use this guide to make informed ...
Analyst(s): Robert Stoneman | Simon Cushing | Nicole Foust | Lloyd Jones
... Many organizations shortlist Microsoft Defender for Endpoint as an endpoint security solution but it is not a one-size-fits-all tool. Security and risk management technical professionals must assess these five potential pitfalls to determine if MDE is a good fit for their organization. Overview Analysis ...
... Changing policy priorities and technology trends put pressure on governments to be more proactive. Government CIOs should use these trend insights to revise strategies to ensure the quality of government services and the capacity to deliver mission value. Gartner Insights Abstract ...
... industry faces transformative headwinds, driven by technological advancements and evolving business trends. Product leaders developing solutions for healthcare providers can draw insights from these trends to seize valuable business opportunities. Overview What You Need to Know Gartner Recommended Reading ...
... Related Gartner resources Gartner HR Score Top 5 HR Trends and Priorities for 2024 HR Transformation Toolkit Mission-critical priority Elevate the maturity level of the HR function within OQ by focusing on talent framework areas. How Gartner helped Gartner provided analyst guidance, best practice insight ...
... view of how AI is influencing business decisions, operations and strategy — and why leaders need a sharper lens to see what’s coming. Top strategic predictions touch shifts in talent, procurement, governance and productivity These aren’t just trends — they’re inflection points. The challenge is to be ...