... Research Already a Gartner client? Structural rigidity in the enterprise operating model inhibits achievable value from AI investments. These insights will help executive leaders understand and better prepare for how AI will impact business operations, ultimately forcing an enterprise operating model redesign ...
Analyst(s): Miles Gibson | Maddie Otter | Janelle Hill
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... During periods of uncertainty and market volatility, CMOs must increase their team’s ability to shift strategy and execution. Gartner’s investigation of marketing adaptability during a prior period of extreme global disruption reveals transferable lessons for the current business environment. Overvie ...
... Access Research Already a Gartner client? Many CMOs report being asked to do more with less — a challenge accelerated by volatility and economic headwinds. Using zero-based prioritization, CMOs can validate and prioritize the costs they must cut and those they cannot afford to lose. Overview Introductio ...
... Without clear communication of marketing spend, stakeholders may overlook or undervalue the impact of CMO investment choices. CMOs can take four key actions to inform critical budget decisions and underscore marketing’s strategic value to the business. Overview Introduction Analysis Gartner Recommended ...
... Journey orchestration — why is something so easy to say so difficult to deliver? Why does marketing fail to sustain investment in this always-on effort? This Marketing Symposium session offers CMOs guidance on how to frame the business case, strategy and deliverables for this important initiative. Gartner ...
... CMOs more than doubled their usage of zero-based budgeting techniques in the past year. This strategic shift strengthens their ability to defend marketing spend amid economic uncertainty and doubts about CMOs’ financial competency. Data Snapshot Data Insights What You Need to Do What You Need to Know ...
... Chief information security officers (CISOs) face increasing uncertainty caused by multiple factors, including global conflict, generative AI, business transformation and evolving threats. This uncertainty affects cybersecurity's ability to plan and navigate the future. Additionally, boards and C-suites ...
... helps communications service providers identify and evaluate AI vendors for their customer and business operations. It will guide CSP CIOs and technology leaders toward the right AI vendor choices in a rapidly evolving market. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions ...
Analyst(s): Amresh Nandan | Pulkit Pandey | Mounish Rai | Will Rice