... Consumers are anticipating higher prices, supply chain disruptions and fewer discounts from retail this holiday season, creating a challenging environment to execute marketing effectively and ensure growth. CMOs and their teams can use this research to validate and refresh campaigns ahead of seasona ...
Analyst(s): Adriel Tey | Brad Jashinsky | Dan Gutter | Emily Weiss | Kassi Socha
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... AI service providers are facing pressure from customers to deliver cost reductions and improved quality of service. Tech services leaders must meet the challenge of potential revenue cannibalization from existing, more labor-intensive, high-margin services as they integrate AI and GenAI. Overview What ...
... The 2024 Gartner Business Outcomes of Technology Survey revealed key insights regarding retail buying behaviors. This research will help product leaders identify how retailers leverage technologies for various use cases to optimize their product offering and go-to-market strategies. Overview Gartner R ...
... Program managers must exhibit future-ready skill sets to lead complex programs in today’s fast-changing landscape. This presentation synthesizes interviews with 60 PPM leaders and analysis of 800 job postings to help PPM leaders identify critical skills and role requirements for program managers. Overview ...
... revenue operations model addresses these challenges — and revenue operations doesn’t need to start with a large organizational transformation. You can implement revenue operations at any level and in any GTM function. For example: Some companies initiate revenue operations by integrating the people in their ...
... Marketing’s uniquely varied cost base and complex path to value create cost management challenges for CMOs. As volatility and uncertainty unsettle marketing strategies, Gartner’s tools and resources help CMOs build a plan to protect essential costs while prioritizing cost management options. Analysis ...
Analyst(s): Lacretia Marsh | Ewan McIntyre | Michael McCune
... Already a Gartner client? This interactive data story offers a quick and easy way to explore key benchmark data from the 2025 Gartner CMO Spend Survey. In just a few clicks, CMOs can cut the data to obtain the budget and spending benchmarks that are the best fit for their enterprise. When to Use Directions ...
Analyst(s): Ewan McIntyre | Rachel Perry | Justine Szafran
... Access Research Already a Gartner client? As marketing investments grow, so do the expectations of marketing’s contribution to pipeline. This research provides tech CMOs with benchmarks to compare against industry peers and set marketing-sourced and -influenced pipeline targets aligning with their inv ...