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Premium Research Apr 2026
... Preview has demonstrated advanced vulnerability discovery and autonomous exploit generation capability that are raising concerns for many security organizations. Security architects must first focus on the short-term mitigation strategy to counter the immediate risks. Insights at a Glance Issue Impact More ...

Analyst(s):   Dennis Xu   |   Steve Santos
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Premium Research Feb 2026
... Developing AI applications, including autonomous agents, presents security threats that must be identified using diverse threat modeling techniques. Security architects must model AI applications and identify these threats to effectively secure AI deployments. Insights at a Glance Strategic Planning ...

Analyst(s):   William Dupre
Video February 05 2025
... audiences, achieving greater relevance and impact. However, our top submissions will have shown examples of innovation in technological capabilities, as well as strategic approaches that drive user adoption and manage total cost of ownership in a budget-conscious setting. What is marketing technology? Marketing ...
Premium Research Jun 2025
... Estimating the value of smart robots, a critical component of the AI race, is critical to appropriate investment, monetization and go-to-market decisions. The Markov decision process helps product leaders build economic models incorporating the value of tasks executed by smart robots, driving robot ...

Analyst(s):   Anthony Bradley   |   Bill Ray
Premium Research Jul 2025
... go to market. Our model supports estimating edge AI business value, including a client story where a manufacturer saved nearly $1.3 million per month in lost resources and productivity. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: Key Elements of the MDP Gartner ...

Analyst(s):   Anthony Bradley   |   Eric Goodness
Premium Research Jun 2025
... Generative AI innovation is driving increased investment in conversational AI and pushing product leaders to create solution roadmaps to enhance their capabilities or risk being passed up in the AI race. Overview Analysis Gartner Recommended Reading Note 2: VA/NLP Innovation Characteristics Gartner Research ...

Analyst(s):   Akhil Singh   |   Danielle Casey
Premium Research Jun 2025
... In the AI race, estimating value is essential for investing in emerging technologies like advanced virtual assistants. Product leaders can use a Markov decision process to quantify monetary business value, which is proportional to the value of the intelligent roles an advanced VA executes at scale. ...

Analyst(s):   Annette Jump   |   Anthony Bradley
Premium Research Jul 2025
... Artificial general intelligence doesn’t exist. However, the industry is generating significant market hype. To maintain organizational relevance amid AGI’s excessive level of hype, product leaders must use intermediate progress toward AGI to deliver real business value. Overview Strategic Planning Ass ...

Analyst(s):   Barbara Sibley   |   Frank Buytendijk
Premium Research Jul 2025
... leaders must prioritize these against the impact on their business over the next five years. These disruptors are a competitive opportunity in the near term but, in the longer term, will evolve into the standard. Analysis Research Highlights Gartner Recommended Reading Evolving Insights History Gartner ...

Analyst(s):   Nick McQuire   |   Kristin von Manowski
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