... strong underlying economy, small and midsize businesses in India are growing exponentially. Technology and service providers must assess potential opportunities and challenges when targeting the SMB market in India. Overview Introduction Market Trend Gartner Recommended Reading Gartner Insights Abstract ...
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... session will provide an overview of key HR technology buying trends, which summarizes the main themes for HR technology investments. Product leaders should join this webinar to learn what Gartner client end users are looking for and asking about in terms of features and functionality, and their perception ...
... The top data and analytics (D&A) predictions for 2025 emphasize Gartner research's perspective on the future impact of D&A technologies, innovations, trends and related business and public sector developments. These predictions outline how these factors will influence the future landscape for CIOs, D ...
... •Identify the major trends and disruptions shaping the CMO agenda in 2027 •Determine the most critical priorities CMOs must address in the year ahead •Take action to position marketing teams for long-term growth and success Chief Marketing Officers (CMOs) face growing pressure to drive growth while adapting ...
Analyst(s): Ewan McIntyre | Sharon Cantor Ceurvorst
... Access Research Already a Gartner client? Service providers must continually calibrate marketing investment allocations to maximize impact. This research helps CMOs by sharing service provider peer benchmarks for marketing investment allocations, marketing program spend and technology investments. Over ...
... This infographic shows the biggest “say-do” gaps in the B2B marketing function based on peer data from Gartner’s Marketing Score diagnostic. CMOs can calibrate their priorities by reviewing the activities that have high importance, but disappointingly low maturity. Gartner Research ...
... The most progressive CMOs look to maximize their teams’ impact, but often lack scalable ways to effectively manage scope creep and empower their teams with the art of saying “no.” To address this issue, incorporate stop-work criteria for various types of marketing work, using a best-fit approach. Mor ...
... Access Research Already a Gartner client? CMOs must maximize the impact of limited resources. To do so, marketing must vigilantly discontinue investments that no longer deliver meaningful business value. Identify and eliminate low-impact programs, platforms and partners and redirect those resources to ...
... Journey orchestration is a common priority for CMOs, but building and scaling the necessary capabilities require more than just data and technology. Gartner interviewed over 50 marketing executives to identify best practices that unlocked value by focusing on human-centered strategies. Gartner Resear ...