... CMOs dedicate significant budgets to improve operational performance, but lack metrics to understand impact. Without demonstrating productivity improvement, marketing cannot prove it’s doing more with less. Establish baseline measures to be more selective about change and transformation initiatives. ...
Analyst(s): Devon Weidemann | Rachel Smith | Matt Wakeman
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... Marketing’s uniquely varied cost base and complex path to value create cost management challenges for CMOs. As volatility and uncertainty unsettle marketing strategies, Gartner’s tools and resources help CMOs build a plan to protect essential costs while prioritizing cost management options. Analysis ...
Analyst(s): Lacretia Marsh | Ewan McIntyre | Michael McCune
... Join this virtual panel event to learn how legal leaders can create department metrics that reflect company strategy, inform stakeholder decision making and communicate value. Session Description Learning Objectives Gartner Research ...
... To understand rising attrition and better retain lawyers, many general counsel look to their team’s job satisfaction. This research analyzes lawyer satisfaction across five key employment categories. GC can use these findings to improve satisfaction where they have the greatest impact. Gartner Resear ...
... CMOs struggle to prioritize AI use cases due to limited marketing-specific direction in enterprise strategy and low risk appetite. Learn how TriNet set a marketing-specific AI strategy to maximize business value by diversifying use cases and aligning them with the right team. Case Overview Gartner Recommended ...
Analyst(s): Ankita Soni | Michael Ro | Devon Weidemann
... Legal leaders turn to transformation projects to create the capabilities necessary to meet increasingly complex demands. However, these projects often stall before realizing results. Legal leaders can follow these four steps to provide the structure needed to facilitate transformation projects. Gartn ...
... Access Research Already a Gartner client? Security vendors now offer cross-product, prepaid pricing for detection-based tools, citing security buyers’ procurement pain. Vendors’ pricing models vary, and material benefits may be elusive. Security leaders must carefully evaluate the key metrics of prepaid ...
Analyst(s): Chris Silva | Deepak Mishra | Jaswant Kalay
... Future of Finance: 10 Trends to Watch Now Explore CFO trends shaping future finance innovation, leadership and strategy. As digital technologies continue to disrupt industries and markets, the finance function must also transform to leap competition. Discover 10 trends identified by Gartner that are ...
... recommended actions to help you achieve your goals. •Demystify the core AI technologies underpinning the transformative GenAI trend •Determine what areas within GenAI offer the most potential in the near term •Understand how organisations should select the right AI technologies Return to this web page to watch ...