... monetization opportunities. Security and risk management leaders responsible for data security and privacy can use infonomics to establish a data security budget that mitigates business risks and maximizes profitability. Key Challenges Introduction Analysis Identify Security and Privacy Risks That Impact ...
Analyst(s): Alan D. Duncan | Brian Lowans
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... products. This research outlines the top use cases for synthetic data in marketing, the primary challenges and the steps CMOs should take now. Insights at a Glance What Is Synthetic Data? Benefits of Synthetic Data for Marketing Use Cases and Risks for Synthetic Data in Marketing Gartner Recommended Reading ...
... Already a Gartner client? CEOs report low trust in GC’s ability to drive change within the organization. To elevate their voice in strategic discussions, GC must drive proactive discussions that advance the CEO’s top priorities and demonstrate their impact in achieving critical outcomes for the business. ...
... Access Insights Already a Gartner client? VSS in education and banking and investment services show slow, incremental growth in the short term as AI adoption faces integration and readiness challenges. By 2028, an exponential adoption curve is expected, with AI becoming deeply embedded and driving rapid ...
... Access Insights Already a Gartner client? Market boundaries in tech services are dissolving as hyperscalers, AI-native firms, and clients themselves compete for the same value. Providers that do not reposition themselves in this converged ecosystem risk being disintermediated, displaced, or rendered ...
Analyst(s): Chrissy Healey | Matthew Goldman | Ted Chamberlin
... Access Insights Already a Gartner client? Ongoing market volatility has sharply reduced how long top companies maintain market leadership. From 2010 through 2020, this window shrank from six to three years. Executive leaders can leverage Gartner’s insights and recommendations to chart their course of ...
... moderately in 2Q26 year-over-year, impacted by higher memory costs. Lower business demand and cautious consumer spending, along with rising average prices, contributed to the decline. The market also witnessed a shift toward higher-priced, AI-enabled PCs. What You Need to Know Findings: Top-Line Results ...
... A proactive IAM strategy is a top priority for many cybersecurity leaders, but five key emerging IAM technologies are getting stuck in pilot, suffering from high costs and low perceived value. Use this research to avoid common pitfalls when piloting these five IAM solutions and maximize value realization ...
... Survey: Top-Line Insights Maximize pipeline generation and growth Analysts: Christy Ferguson, Alan Antin, Suzanne White, Ray Pun, Jen Singleton, Jenifer Silverstein, Viharika Peddi After several years of ongoing market disruptions and budget declines, technology marketing budgets have risen in 2024, stabilizing ...