... measurement challenges. Use this Gartner research to strengthen strategy and execution, modernize ad systems and operating models, adapt to emerging trends, and benchmark spend and performance. Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Jessica Dervyn
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... identifies potential areas for increasing or decreasing spending. CMOs can use this interactive resource to generate presentations on marketing spend trends. Overview Directions for Use What You Get About the Tool Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Lacretia Marsh | Anay Vaish | Michael McCune
... Gartner First Takes Fresh insights on emerging trends CIOs face growing scrutiny as AI deployment decisions reveal organizational values. Gartner research shows that responsible AI requires governance, workforce strategy and clear decision rights. Cultural signals indicate that these concerns are entering ...
Analyst(s): Philip Walsh | Frank Buytendijk | Lauren Kornutick | Mark Margevicius
... leaders about the differences between digital business optimization and digital business transformation can stall progress. This article outlines ways in which CIOs can clear up this confusion. Recommended by the Authors Gartner Insights Abstract ...
... Shifts in societal vulnerabilities occur more frequently due to digital technologies, regardless of aggregate quantity. Managing them requires the creators of societal vulnerability shifts to also become the managers. (Maverick research exposes unconventional thinking and advice.) Specific Maverick Caution ...
... EA and technology innovation leaders have made great strides in developing their architects’ business acumen. Increasingly, chief architects report that their business architects must also develop financial acumen to most effectively engage a more distributed and diverse set of business partners. Recommended ...
... Service King's IT operating model is geared towards building revenue-generating digital products, and disrupting the automotive service industry by changing customer experience and expectations. Gartner Insights Abstract ...
... the holiday lights come down and the new year begins, PPM staff have the chance to rethink how they will operate in 2020. This blog recommends resolutions for PPM staff to adopt to succeed in the coming year. Recommended by the Authors Gartner Insights Abstract ...
... process in an effort to ensure they are authentic. This document synthesizes Gartner Peer Insights’ content in the industrial IoT platform market for the previous year. This peer perspective, along with the individual detailed reviews, is complementary to expert research and should play a key role in your ...