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Research Apr 2024
... Access Research Already a Gartner client? Product leaders must demonstrate how insights gained from AI merchandising solutions can help retailers to optimize margin, build credibility and ultimately win sales deals. This research will help product leaders learn how to effectively collaborate with new ...

Analyst(s):   Jonathan Kutner
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Premium Research Jul 2024
... AI is amplifying the risk of misinformation and disinformation (including deepfakes), potentially creating new challenges for business. While most executive leaders see limited impacts to their organization, a small group consider it an “existential threat.” Here’s what the latest data shows. Contrib ...

Analyst(s):   Steve Shapiro
Premium Research Oct 2024
... Through talks with clients about infrastructure platform engineering, Gartner has identified four factors that often cause these efforts to fail. I&O leaders can use this infographic to find out what these pitfalls are and how to counter them. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   George Spafford   |   Daniel Betts
Research Oct 2024
... Access Research Already a Gartner client? Finance transformation leaders can overcome the challenges of finance technology evaluation by defining a path to value before embarking on specific vendor evaluation. This research provides guidance and best practices to define a path to value and avoid purch ...

Analyst(s):   Permjeet Gale   |   Garrett Astler   |   Matthew Mowrey
Premium Research Jan 2024
... Global software spend is forecast to maintain double-digit growth into 2027 (12.7% CAGR) with significant variation among regions. Technology general managers must use the insights from Gartner’s peer-indexed performance analysis for insights into market opportunities and competitive benchmarks. Peer ...

Analyst(s):   Bryan Haley
Premium Research Feb 2024
... purchasing decisions, lack of supplier data and staffing issues. CPOs can use this research to overcome these barriers and drive sustainability improvement in procurement. Gartner Research ...

Analyst(s):   Miguel Cossio   |   Laura Rainier   |   Olivia Marino
Research Feb 2025
... Access Research Already a Gartner client? Finance organizations increasingly use self-service reporting tools, but FP&A leaders still struggle to boost adoption rates. This research uses Gartner’s CFO Survey data to identify leading barriers to adoption and how FP&A leaders can overcome them. Overview I ...

Analyst(s):   Salina Fessehazion   |   Clement Christensen
Premium Research Mar 2025
... Product marketers support teams accountable for maximizing revenue potential, yet a lack of direct revenue responsibility creates a measurement challenge. This research outlines how product marketing leaders can show impact by using a combination of strategic, operational and tactical metrics. Overvi ...

Analyst(s):   Rahim Kaba
Research Feb 2025
... Access Research Already a Gartner client? Many IT organizations prefer the traditional build-or-buy options for their applications, but the new approach is multidimensional, using purchased, built and integrated tools. To create a modern application strategy, enterprise applications leaders should ado ...

Analyst(s):   Denis Torii   |   Anne Thomas   |   Akis Sklavounakis   |   Tad Travis
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