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Research Nov 2025
... Already a Gartner client? AI avatars and digital twins are poised to transform customer service into a more personalized, efficient, and scalable operation, enhancing customer satisfaction and freeing up customer service representatives to focus on complex, high-value tasks that require human ingenuity ...

Analyst(s):   Uma Challa
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Research Nov 2025
... This research discusses how CSCOs can manage those trade-offs and find effective ways to incorporate quality considerations into their supply chain operations — regardless of reporting lines or functional model. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Melissa Robinson
Research Jan 2026
... false outputs (aka hallucinations), risking GenAI reliability and trust. This research explores mitigation strategies across the development and operation stages, offering technical and business lenses for achieving trustworthy AI insights. Insights at a Glance Impact Brief Actions and Cautions How to ...

Analyst(s):   Mike Fang   |   Yogesh Bhatt   |   Ben Yan
Premium Research Jan 2026
... Well-established catalogs empower self-service, reduce Level 1 demand and strengthen IT’s perception of a service partner. This research helps IT operations specialists build and manage useful catalogs. Overview Problem Statement The Gartner Approach The Guidance Framework Risks and Pitfalls Gartner Recommended ...

Analyst(s):   Luis Fernandez   |   Steve White
Premium Research Jan 2026
... rapidly advancing from AI experimentation to scaled AI adoption, using generative AI, agentic AI, and predictive automation to transform business operations and customer experience. This note unpacks the first segment of the emerging technology adoption radar 2026, focusing on the “AI-powered enterprise ...

Analyst(s):   Auria Asadsangabi   |   David Sugden
Premium Research Dec 2025
... In 2026, tech CMOs must leverage AI as a driver of growth and transformation, not just efficiency. Those who modernize operations, differentiate their brand, and evolve their leadership will set the pace in an AI-driven marketing landscape. Success will depend on conveying strategic insight and adaptability ...

Analyst(s):   Nina Maj Fjordvald
Research Dec 2025
... Progressive CFOs are seeking AI value beyond undifferentiated efficiency gains in routine finance operations. This research explores four medium-range predictions for how AI-first finance functions will disrupt the status quo in finance talent, financial planning, the controllership and ERP. Overview Strategic ...

Analyst(s):   Brian Stickles   |   Hilary Richards   |   Twisha Sharma   |   Emily Connelly   |   Aharon Logue   |   Ash Mehta   |   Matthew Mowrey   |   Marco Steecker   |   Mike Helsel   |   Tamara Shipley   |   Renata Viana   |   Alex Levine
Announcement October 29 2025
... Research in the Gartner HR practice. Organizations must address the following four aspects of talent management in 2026: As entry-level roles decline, the demands on HR increase A 2Q25 Gartner survey of 919 employees aged 22-27 found that the Gen Z workforce value job mobility more than job security. While ...
Research Nov 2017
... Access Insights Already a Gartner client? As companies increasingly rely on IoT to improve their operations or products, expectations for IoT ROI and scale also increase. Application leaders must factor our IoT predictions and recommendations for emerging commercial and technical challenges into their ...

Analyst(s):   Mark Hung   |   Aapo Markkanen   |   Denise Rueb   |   Alfonso Velosa   |   Benoit Lheureux   |   Nathan Nuttall   |   Martin Reynolds
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