... While most B2B buyers prefer a rep-free buyingexperience, some of them report high purchase regret after self-service digital transactions. Digital marketing leaders can use this research to deploy effective website elements that drive valuable digital interactions and purchases for B2B customers. ...
Analyst(s): Marketing Research Team
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... Access Insights Already a Gartner client? Gartner’s 2026 survey shows business leaders often overestimate the impact of brand efforts. To close this gap, brand leaders should strengthen brand health measurement with a clear data plan, regular brand tracking, and greater cross-functional partner involv ...
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