... Access Insights Already a Gartner client? AI is now an indispensable asset for marketing teams, greatly improving the execution of marketing work within martech platforms. However, it is unlikely that AI will fully replace martech solutions and humans. When deciding whether to build martech applicatio ...
Analyst(s): Amy Jenkins
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... Software engineering leaders are under pressure to decipher AI coding agent offerings from Anthropic, OpenAI, Cursor, and GitHub. Use these insights to optimize investments by negotiating pricing and terms that prevent costs from spiraling out of control. Insights at a Glance Strategic Planning Assump ...
Analyst(s): Zach Nagle | Melanie Alexander | Hannah Decker | Ben Jepson | Jo Liversidge | Mike Tucciarone | Bill Ryan | Philip Walsh | Luke Parker | Sara Gravesande
... Access Insights Already a Gartner client? Today’s challenging macroeconomic environment means CMOs need more than brand health metrics to secure CFO confidence in brand investments. Select a measurement approach based on just a few factors to show the true commercial impact of brand investments. Insigh ...
... Gartner First Takes Fresh insights on emerging trends CIOs must treat OpenAI’s acquisition of Orchestra Bio as proof that frontier AI providers are capturing the enterprise operational core. IT leaders across all industries must pivot from evaluating model benchmarks to managing workflow lock-in and o ...
Analyst(s): Michael Shanler | Animesh Gandhi | Reuben Harwood
... AI is changing buying behavior and has driven the buying divide to a critical juncture tech providers can no longer ignore. To maximize go-to-market success, high-tech executives now must intentionally seek to engage both sides of the divide. The Big Book shows them how. Contributors Gartner Recommended ...
... client? This research brings together insights and guidance from recently published research notes on the rapidly evolving B2B buying landscape. To win the future of B2B buying, CMOs must optimize digital platforms (e.g., websites), strengthen buyer trust in sales reps and address buyer overreliance on ...
... pace, some organizations are building their own AI capabilities to more closely address their needs. CPOs can use this research to understand when to buy, build or blend AI. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...
... CHROs need to ensure their teams define and prioritize key use cases when selecting new HR technology solutions to achieve desired HR and business outcomes and maximize business value Outcome Suggested Partners Featured Resource Step 1 Step 2 Step 3 Step 4 Gartner Research ...
Analyst(s): Jeff Freyermuth | Sam Grinter | Ron Hanscome | Chris Hester
... Nearly two-thirds of surveyed buying teams encountered issues with pricing during final negotiations. Of those that encountered issues, nearly half changed their final selection. High-tech executives must address this issue as pricing models continue to evolve, or risk turning sure wins into losses. ...