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Research Jul 2026
... outperform on CX succeed by tracking revenue impact of CX, formalizing C-level accountability and removing employee barriers to deliver exceptional experiences. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Michael Chiu   |   Maria Marino
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Premium Research Aug 2026
... offers a list of vendors across more than 30 areas within the digital commerce ecosystem, including sales, marketing, data analytics and customer experience. It helps digital commerce leaders understand ecosystem segments, identify vendor positions, define application areas and build a targeted list of ...

Analyst(s):   Aditya Vasudevan   |   Sandy Shen   |   Brad Jashinsky   |   Jason Daigler   |   Mike Lowndes   |   Irina Guseva   |   Debbie Buckland   |   Hanna Karki   |   Penny Gillespie
Premium Research Aug 2026
... rituals and hacks are practical, accessible tools that help organizations activate desired culture, shaping both how employees work and how they experience work. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Kimberly Shells   |   Sarah Jackson
Research Sep 2026
... Access Insights Already a Gartner client? AI negotiating agents are poised to reshape B2B pricing and deal making. Design the agentic experience, technology stack, and the governance structure for B2B sellers to launch a negotiating agent that responds to buyers dynamically, profitably, and within governance ...

Analyst(s):   Aditya Vasudevan
Premium Research Sep 2026
... As AI reshapes how entry-level and early-career marketers learn and build experience, CMOs are grappling with how to build the next generation of marketing talent. This research explains how CMOs should hire and develop junior talent against the backdrop of AI. Insights at a Glance Strategic Planning ...

Analyst(s):   Kristina LaRocca-Cerrone   |   Lacretia Marsh
Premium Research Aug 2026
... communications often overlook the psychological toll transformation has on employees. Heads of communications should acknowledge the feeling of loss employees experience during transformation to sustain engagement and business outcomes. Insights at a Glance Address Employees’ Feelings of Loss to Prevent Barriers to ...

Analyst(s):   Michelyne Chavez   |   Rachel Waxman   |   Kelly McHale
Research Sep 2026
... Access Insights Already a Gartner client? AI is transforming how organizations elevate customer experience, amplify brand visibility, automate marketing operations, and optimize business outcomes with a tighter feedback loop. This research curates the latest innovations and demonstrates AI’s new possibilities ...

Analyst(s):   Nicole Greene   |   Suzanne Schwartz   |   Liz Pellegrini   |   Sandy Shen
Research Jul 2026
... struggle to measure success of EVP delivery. Track three key performance indicators to help enhance the organization’s EVP and improve the employee experience over time. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Nicholas Solebello
Research Sep 2026
... a phased, dual-track transformation that prioritizes upstream optimization and intelligent data automation to scale efficiently and improve user experience. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Kevin Otto
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