... critical to engaging technology buyers as they progress through the buying journey. Product marketers can use a single story framework to tell different (but connected) outcome-oriented stories to the range of different personas on the buying team. Gartner Recommended Reading Gartner Research ...
Analyst(s): Kip Martin
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... Combat Digital Giants Plan your competitive strategy with the roadmap that Southeast Asian digital giants have used. The Southeast Asia region is experiencing a transformation of its financial services industry structure through adoption of digital commerce, mobile apps and regulators keen on promoting ...
... B2B tech-buying isn’t linear; it involves multiple stakeholders and often suffers delays due to information overload. Tech CEOs can use this guide to map out how their target prospects navigate the buying journey, validate the mapping and identify touchpoints for sales and marketing initiatives. Gartner ...
... safety software to improve performance, drive compliance and become more sustainable. CIOs who buy and implement EHS software can use this research to understand the environmental, health and safety software buying journey. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... environment. Customer demand and buying behaviors continue to fluctuate unpredictably amid pandemic waves, supply chain disruption, inflationary price increases and geopolitical instability. At the same time, strategic marketing priorities — such as innovation, customer experience (CX) and digital commerce ...
Analyst(s): Ewan McIntyre | Sharon Cantor Ceurvorst
... Gartner Expert Sr Director Analyst Seyda Berger-Boecker is an Expert Researcher and Analyst at Gartner with more than ten years of combined experience in human resources, management consulting and project management. She engages with clients around topics such as HR benchmarking and driving HR transformation ...
... Gartner Emerging Market Quadrants Understand fast-moving markets, evaluate vendors and make key decisions. Gartner Conferences Real-world connections Experience the ultimate combination of analyst guidance, unrivaled peer networking and exclusive insights into the trends, challenges and opportunities facing ...
... Already a Gartner client? B2B marketing automation platforms help marketing teams orchestrate customer journeys supporting demand generation, customer experience and revenue objectives. This research helps CMOs evaluate MAPs and identify solutions that best fit their organizational needs. Overview What You ...
Analyst(s): Julian Poulter | Jeff Cohen | Martin DeWitt | Upasna Chandna
... enhance B2B supply chain customer centricity should collaborate with other CX leaders. This document provides actionable strategies to enhance customer experience by leveraging persona-driven journey mapping to uncover insights and take action to reduce customer effort. Insights at a Glance Strategic Planning ...