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Research May 2026
... Access Insights Already a Gartner client? CMOs must stop relying on external agencies for routine website management. By leveraging modern digital experience platforms and using AI to handle web optimization, UX, and SEO tasks, marketing leaders can decrease agency spend and focus teams on strategic digital ...

Analyst(s):   Halle Stern   |   Kassi Socha
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Research May 2026
... Leaders using AI are shifting to a diamond-shaped model, creating a more connected talent ecosystem that values collaboration and improves customer experience. Insights at a Glance Strategic Planning Assumption Impact Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Rupinder Chandhok
Research Jun 2026
... client? MCP continues to enable new use cases with AI, from integration to administration. CPOs must look at MCP as the enabler for enhancing product experiences that increase the pace of innovation and provide new revenue sources. Insights at a Glance Strategic Planning Assumption Impact Brief Actions Cautions ...

Analyst(s):   Kelli Smith   |   Nicholas Carter
Research Apr 2026
... mobile core segment is rapidly growing with the shift to 5G, faster network upgrades and new private networks. The data center systems market is experiencing strong growth driven by high demand for AI-optimized servers, rising memory prices and adoption of advanced technologies. Opportunity Overview ...

Analyst(s):   Kosei Takiishi   |   Peter Liu   |   Pankaj Verma   |   Peter Kjeldsen   |   Amol Nerlekar   |   Susan Welsh   |   Enrique Hernandez-Valencia
Research May 2026
... Access Insights Already a Gartner client? The vertical-specific software (VSS) market is experiencing steady but cautious growth, particularly in government and healthcare, due to fiscal pressures, delayed technology investments and cost controls. Ongoing reliance on legacy systems, slow AI adoption ...

Analyst(s):   Jonathan Rivera   |   Rishi Sood   |   Inna Agamirzian   |   Marc Halpern   |   Pankaj Verma
Research May 2026
... Access Insights Already a Gartner client? For MNCs experiencing slower business growth in China, China CIOs face pressure from headquarters to reclaim IT autonomy. They must shift from “fight for autonomy” to collaborating with local business and global IT to recalibrate governance, balancing local responsiveness ...

Analyst(s):   Owen Chen   |   Greg Li   |   Bin Li
Research Jun 2026
... Access Insights Already a Gartner client? Website experiences misaligned with customer and business needs, and machine requirements can reduce customer satisfaction and stifle business performance. CMOs must define clear objectives and document scope that serves both human and machine audiences to avoid ...

Analyst(s):   Kassi Socha
Premium Research Jun 2026
... feedback loop will shatter pervasive buyer hesitation and secure 3x more high-quality deals. The ROI gains to the business can be significant, and the experience can serve as a unique, authentic go-to-market narrative. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Ron Burns
Research Jun 2026
... Access Insights Already a Gartner client? The global services market is projected to experience steady growth during the forecast period. The rise of AI and intelligent agents is transforming the market by enabling faster delivery and leaner teams, thus forcing providers to shift from traditional labor-based ...

Analyst(s):   Danny Ryan   |   Robert Brown   |   Gunjan Gupta   |   Chrissy Healey   |   Ed Anderson   |   Ted Chamberlin   |   Gaspar Valdivia   |   Fabio Di Capua   |   Mohit Khemka   |   Brendan Williams   |   Tom Coshow   |   Scott Frederick   |   Cathy Tornbohm   |   David Ackerman   |   Hardeep Singh   |   Grigory Betskov   |   Ben Fieselmann   |   Neha Sethi   |   Matthew Brown   |   Rene Buest   |   Katie Gove
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