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Premium Research Dec 2024
... interactive tool to explore which forms of buyer enablement are most likely to be valued in various buying categories. Product leaders can then choose and place the most effective assets to drive greater buying confidence and sales. Data Insights Directions for Use About This Research Recommended by the Authors ...

Analyst(s):   Hank Barnes   |   Derry Finkeldey   |   Mansimran Narang
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Premium Research Dec 2024
... Tech innovators in AI marketplaces are specializing in buying and selling data, APIs and models. Gartner expects that AI marketplaces will become a primary channel for product leaders to buy and sell AI assets. Here, we describe innovations in AI marketplaces and how they deliver business value. Overview ...

Analyst(s):   Kara Batty   |   Tuong Nguyen   |   Annette Zimmermann   |   John Santoro   |   Nick Ingelbrecht   |   Aakanksha Bansal
Research Nov 2025
... risk having their efforts fail because of fragmented tools, inconsistent governance, and poor developer experience. Apply five platform engineering principles to unify tools, boost developer experience, and accelerate business value. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   George Spafford   |   Cary Pillers   |   Bill Blosen
Research Nov 2025
... Already a Gartner client? Government CIOs face pressure to enhance citizens’ experience, while citizens prioritize data privacy and security. To boost trust and adoption of digital services, CIOs must look beyond user experience by focusing on transparency of security and privacy and, where possible, citizen ...

Analyst(s):   Dean Lacheca   |   Rishi Sood   |   Mike Shevlin   |   Daniel Nieto
Webinar On-Demand
... leaders identified improving the customer experience (79%), enhancing the digital workplace (75%), and acquiring new customers (67%) as the primary business outcomes of their organizations’ digital technology investments. To deliver successful engagement experiences, higher education institutions must sustain ...

Analyst(s):   Marlena Brown
Announcement March 18 2025
... Deliver a Measurable Marketing Strategy Deliver Growth and Loyalty with Powerful Customer Experiences Establish an Effective Multichannel Marketing Strategy Increase Sales Through Integrated Buying Experiences Transform Your Organization Through Strategic Brand Management Keynotes & Guest Speakers: Gartner ...
Premium Research Nov 2025
... Organizations that neglect EAP often experience lack of agile portfolio oversight and a misalignment between strategy and execution, making EAP tools essential for bridging this divide. This note guides software engineering leaders to learn from the implementation experience of their peers shared on Gartner ...

Analyst(s):   Peer Community Contributor
Premium Research Oct 2025
... insights must opt for CDPs to unify their data from various channels to support marketing and customer experience use cases. This note guides chief marketing officers to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner Recommended ...

Analyst(s):   Peer Community Contributor
Conference July 02 2026
... away with: 01 How to build AI-ready foundations, including rewiring the sales organization for speed and growth, and avoiding budget blowouts when buying AI 02 How to apply AI and agentic AI across workflow automation, seller capabilities, training, coaching and scalable development 03 How to turn AI ...
Items per page: 1954–1962 of items 218 of 771 pages