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Premium Research Oct 2025
... insights must opt for CDPs to unify their data from various channels to support marketing and customer experience use cases. This note guides chief marketing officers to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned Gartner Recommended ...

Analyst(s):   Peer Community Contributor
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Research Apr 2026
... leaders find the standardized XLA framework to be complex and difficult to implement, while the IT services market shows rapid convergence of AI with experience management to enable real-time, predictive insights. Use this note as a playbook to apply AI at every step of the XLA life cycle. Insights at a Glance ...

Analyst(s):   Karl Rosander   |   Matt Baldino
Webinar On-Demand
... directly enable enterprise objectives •Utilize storytelling techniques to craft compelling and memorable communications •Resolve tension and secure buy-in from key stakeholders crucial to the success of your strategic plan Return to this web page to watch this webinar. Contact us at gartnerwebinars@gartner.com ...

Analyst(s):   Eyad Tachwali
... strategy through execution and beyond to be sure your results are real and sustainable. Develop your strategic plan Develop your strategic plan Changes in buying behavior have forced CSOs to reexamine their strategic plans. Planning that doesn’t account for these changes leads to wasted investments, limited ...
Research Oct 2025
... Access Research Already a Gartner client? Mismanagement of privacy user experience is the main driver for 85% of all consumer privacy complaints and subsequent fines. Cybersecurity leaders must invest in frictionless privacy user experience (UX) to reduce regulatory risk, build trust, and meet data demands ...

Analyst(s):   Bernard Woo   |   Nader Henein
Premium Research Nov 2025
... agents, products plus services, and inventory plus experiences. CIOs can use these insights to explore the trends shaping consumer industries through 2040, when technology leverage moves beyond product-centric models to curated, outcome-driven experiences enabled by agentic AI. Gartner Research ...

Analyst(s):   Robert Hetu   |   Ellen Eichhorn
Research Nov 2025
... Already a Gartner client? Insights on intelligent simulation are often obscured by a complex user experience, which hinders broad market adoption. Product leaders must invest in enhancing the user experience, leveraging AI, and refining domain-specific interfaces to accelerate revenue growth and scale usage ...

Analyst(s):   Evan Brown   |   Ray Valdes   |   Walker Black   |   Stacey Yin   |   Ethan Cai   |   Mark Wah   |   Tisha Chaudhuri
Research Sep 2026
... Salesforce Sapiens Socotra Policy Billing Claims Architecture & Adaptability Ecosystem & Integration Data & Analytics Service Embedded AI Composing Experiences Policy Life Cycle Administration Service Proposition Automation and Intelligence Inclusion Criteria Gartner Recommended Reading Critical Capabilities ...

Analyst(s):   Sham Gill   |   James Ingham
... mix of skills derived from a background in financial statement audit, internal audit, data analytics, IT risk management and analytics education. Experience across all lines of defense. Audit Data Analytics Audit Data Analytics Strategy Data Science Education Audit Analytics Infrastructure Analytics Tools ...
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