... Business-led buying and self-service procurement are in demand from technically proficient IT stakeholders, who nevertheless need help with sourcing processes. IT sourcing and procurement leaders can meet this need by building an IT sourcing advisory desk. Gartner Research ...
Analyst(s): IT Sourcing Procurement and Vendor Management Research Team
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... CIOs often struggle to gain buy-in for their IT strategy document. This one-minute video explains how CIOs can create a one-page version of their strategy to drive support and commitment across the enterprise. Gartner Recommended Reading Gartner Research ...
... Many automotive companies are seeking ways to monetize their data assets. Although the market to buy data from vehicles is nascent, use cases are increasing, which could create an additional market for companies with connected vehicle fleets. Gartner Insights Abstract ...
... technology, and use AI and agents to scale execution responsibly.” “When personalization works, customers reward it by being more likely to pay a premium and buy more than they originally intended.” Journalists can receive additional information and/or request an interview with Ant Duffin by contacting Juliette ...
... Payment technology is experiencing an unprecedented era of change, and staying competitive depends on banks’ technology capabilities. Bank CIOs must adopt a composable payment architecture to effectively support the movement of all types of money in real time. Overview Gartner Recommended Reading Gartner ...
Analyst(s): Thatcher Dunlap | Peter Ryan | Derek Frost
... Essential global industrial IoT platform criteria include specific industry experience, functionality, integration, scalability, user preferences, compliance, cost and vendor support. CIOs can use this Toolkit to make more informed industrial IoT platform purchasing decisions. When to Use Directions ...
... Access Research Already a Gartner client? Marketing leaders face mounting challenges in delivering personalized experiences, driving investment in content, analytics and orchestration tools. Product leaders targeting these buyers should prioritize solutions that enable marketers to meet evolving personalization ...
... B2B CMOs must put the “market” back into their role. If you’re not championing market needs, outsmarting competitors, and elevating customer experience, you’re missing the mark. Marketing must lead with market insight rather than marketing metrics to earn trust as a strategic powerhouse. Gartner Research ...