... Already a Gartner client? CMOs must pivot social strategies from broadcasting to journey-based value. This note helps CMOs map social tactics to the buy/own/advocate framework, prioritizing short-form video, search discoverability, and authenticity to drive efficient growth. Insights at a Glance Impact ...
Analyst(s): Leah Leachman | Claudia Ratterman
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... Enterprise’s approach to technology buying decisions continues to evolve, but suffers from ineffective practices. This video highlights some of the challenges that product leaders must understand and address to drive consistent growth. Gartner Recommended Reading Gartner Research ...
... Customer experience relies on coordinated strategy and resources among teams such as sales, marketing, service and technology. This guide helps CMOs create a steering committee, aligning CX strategy and resources among cross-functional peers to deliver CX initiatives that drive retention and growth ...
... Access Insights Already a Gartner client? Doubling in one year, 92% of buyers are now using AI as part of their buying process. To stay ahead, high-tech executives need to rethink and revamp their go-to-market strategies — adapting to a new reality where hybrid teams of humans and AI collaborate for ...
... Already a Gartner client? Given their technology expertise, CIOs have a significant influence on customer experience but often focus on their traditional duties. CIOs can drive the customer experience by exposing their teams to customers, removing employee barriers and helping their organization understand ...
... Alyssa uses her past experience to provide clients with guidance related to prospecting, pipeline generation, buying and selling enablement, and developing buying journey aligned processes, content and technology stacks. Prior to Gartner, Alyssa has over a decade of experience in sales operations, forecasting ...
... Access Insights Already a Gartner client? Technology and service providers must align GenAI and agentic AI customer service capabilities with industry-specific customer journeys to gain market relevance and drive sales. This research analyzes banking, insurance, and retail, detailing interaction flows ...
Analyst(s): James Ingham | Jeff Casey | Sandeep Unni | Megan Fernandez
... AI promises to transform CX, but misuse can erode trust and growth. Vendors push “AI everywhere,” yet many use cases have the potential to shortcut human understanding and damage loyalty. This presentation reveals where AI can truly add value in customer journeys and where it undermines connection. O ...
... Three themes that are critical for engaging employees — empowerment, development and investment — have become more difficult for organizations to deliver amid constant change. Learn how to create a sense of shared investment, where employees feel appreciated and invested in meaningful work. Insights ...