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Premium Research Jun 2025
... Organizations are struggling to evaluate the trade-offs between different pricing models for intralogistics smart robots, such as buying outright versus robots as a service (RaaS) subscription models. Logistics technology leaders can use this research to identify the pros and cons for both methods. ...

Analyst(s):   Abdil Tunca
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Premium Research Aug 2025
... Quality leaders struggle to secure business buy-in for quality initiatives, even successful ones, impeding implementation and long-term collaboration. Quality leaders must learn to become trusted advisors who challenge business partners’ assumptions and persuade them to embrace quality’s solutions. ...

Analyst(s):   Luca Gattoni-Celli
Research Nov 2025
... Access Insights Already a Gartner client? Organizations face significant tech and process shifts as customers adopt “channelless” buying journeys. CMOs must adopt a channel-adaptive, AI-powered, and outcome-focused post-omnichannel strategy to meet customer needs, drive agile and scalable marketing, ...

Analyst(s):   Suzanne Schwartz
... research, focused on understanding how people (B2B buyers and customers) buy and make decisions, especially in digitized environments. This includes topics like how buying groups conduct research, how online and offline experiences drive commercial outcomes, and how marketers can impact customer behavior ...
Research Oct 2025
... Management Experience Evolution Business Outcome Commitment Experience Design Experience Solution Implementation Experience Solution Operations Content and Creative Services Marketing Services Inclusion and Exclusion Criteria Gartner Recommended Reading Note 1: Leading Digital Experience Platforms Critical ...

Analyst(s):   Brett Sparks   |   Tom Sieber   |   Irada Veliyeva   |   Alan Stanley
Premium Research Sep 2025
... Postpurchase delivery experience solutions improve the customer experience and engagement with the shipper’s brand during or after the delivery process. Logistics leaders can use these insights to understand how technology can help them delight customers, reduce costs and generate new revenue streams ...

Analyst(s):   Oscar Sanchez Duran
... Support Employee Experience Diagnostic Does your frontline staff have the skills and support they need to be effective? The Employee Experience Diagnostic provides you with a comprehensive view of the key drivers of agent and supervisor productivity and retention. Use the Employee Experience Diagnostic to ...
Research Oct 2025
... Access Insights Already a Gartner client? DEM tools monitor the health and performance of applications to provide insights into end-user experience as well as business outcomes. I&O leaders can use this report to compare DEM tools by evaluating them against five critical capabilities and five use cases ...

Analyst(s):   Matt Crossley   |   Tanmay Bisht   |   Pankaj Prasad   |   Padraig Byrne   |   D.B. Cummings   |   Martin Caren
Premium Research Aug 2025
... Gartner’s research identified six customer experience practices that growth companies use. CMOs should embed these six CX practices to drive organizational growth: integrate CX strategy, use CX leaders, leverage VoC, integrate employee feedback and reward CX performance. More Detail Gartner Recommended ...

Analyst(s):   Chad Storlie
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