... client? CMOs and CIOs must balance agile digital experience platforms with IT stability while demonstrating clear ROI. By embracing AI-enabled DXP architectures, organizations shift the market toward platforms that orchestrate omnichannel experiences, boosting growth and efficiency. Insights at a Glance ...
Analyst(s): Mike Lowndes | Chad Storlie | James McCormick | Irina Guseva | Varsha Mehta | Brad Jashinsky
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... representative-free purchase experience and want more digital engagement. However, digital experiences are currently under-delivering against B2B buyers’ expectations as revenue and retention leaders struggle to identify the right mix of digital and human assistance in the modern buyingexperience. In this complimentary ...
... Access Insights Already a Gartner client? Workplace experience applications are merging with ambient workplace intelligence and agentic AI to mitigate data fragmentation and hybrid volatility. This research maps the market landscape, outlining S-curve adoption, sensor integration and how autonomous operations ...
... post-purchase experience will look like. Enable an easy buyingexperience. Work to remove friction from the tech buying process. Consider buyer enablement tools like cost-benefit calculators, simulations, benchmarks, and buying recommendations. Bring it all together in a task-based buying journey roadmap ...
... •Assess how rising memory costs are reshaping AI and infrastructure investment decisions •Understand the impact of higher memory prices on hyperscalers, enterprises and consumers •Identify the forces driving changes in technology spending and investment strategies •Examine the implications of rising ...
... of organizations are moving away from traditional buy-first strategies to mitigate vendor lock-in risk and increase differentiation. By applying Gartner’s AIR and pace layers together, application leaders can future-proof CRM investments and optimize buy-build-blend decisions. Insights at a Glance Strategic ...
... Access Insights Already a Gartner client? The best HR strategy presentations go beyond building awareness to securing alignment and buy-in. To drive the right decisions and behaviors, CHROs must design HR presentations centered on the needs of different audiences. Insights at a Glance Impact Actions ...
... AI delivery costs are higher than standard SaaS, leading vendors to use opaque, usage-based pricing models that shift financial risk to customers. Heads of IT procurement can use this research to anticipate these hidden costs and model risks, to prevent a costly budget shock. Insights at a Glance Issu ...
Analyst(s): Stewart Buchanan | Bill Ryan | Jo Ann Rosenberger | Ben Jepson